Cedd80b56f54be44a244 lfw rohmir label m

As rich in texture as it was in culture the Rohmir AW17 show at London Fashion Week was a tribute to traditionally Spanish clothing. The show, El Castillo Secreto – The Secret Castle, included a myriad of elements reflecting the true passion of hair and fashion from the designer’s travels through Spain.

This modernized take on tradition included Matador hats, fringed jackets, plush velvets and deep hues with pops of color from trims and perfectly placed embellishments.

The hair, a Spanish roll, was created by Efi Davies label.m International Artistic Director as she led the label.m Session Team backstage at Rohmir AW17. To create a look that emulated the feel of the show, Efi wanted to ensure the hair felt luxurious, so she created a slicked-back style with tons of shine.

1. Prep the hair with label.m Volume Mousse

2. After drying the hair, separate it into two with triangle parting just below the crown.  

3. With the lower section, create a clean ponytail at the back of the head.

4. Run fingers through the top section with label.m Texturising Volume Spray.

5. Connect the top section to the ponytail.

6. Place a form underneath the ponytail and roll it up, grip and pin into place.

7. To create the finishing touches, layer label.m Hairspray on the surface to create a high shine effect.


Stay tuned for more Fashion Week styles from label.m the official sponsor of London Fashion Week! For more tips and tricks be sure to stalk label.m on Bangstyle and see all their latest inspiration on Instagram @labelmusa!

Check out even more styles from the show below!


Width 800 e128c8915363595b94e9 rohmir 2 aw17

LFW Rohmir AW17 - label.m

Width 800 a0f97c069843f331f9ab rohmir 5 aw17

LFW Rohmir AW17 - label.m

Width 800 617089bbf5f1440c2f85 rohmir 6 aw17

LFW Rohmir AW17 - label.m