C98b0a11b5ef09f70586 rephair

Be sure to tune in on Monday, August 31 for an event dedicated to expanding your textured hair education behind the chair. 

Wella joins partner Keya Neal for “RepHAIRations” – a digital education event dedicated to teaching hairstylists how to properly cut, style and color highly textured hair.

Event Details:

  • The event will feature education seminars hosted by Black and white artists and educators, Wella’s top artists among them, covering how to cut, color, care and style all hair types – defined as “fabric,” not by texture or race.   
  • Each ticket purchased will award a complimentary ticket to a person of color. 
  • All the proceeds will be donated to Until Freedom, Catrice Jackson’s Harriet’s Dream and The Black Student Relief Fund.

Sponsoring repHAIRations is one part of a bigger diversity effort that Wella initiated earlier this summer. The Wella brands (Wella Professionals, NIOXIN, Sebastian Professional, Clairol Professional and Wella Color Charm) have committed to a two-part approach to helping close the gap and repair the disparities that exist within the industry. Efforts include Wella brand portfolio initiatives, as well as individual brand actions and, are informed by recent hairdresser research.

  1. Representation within the internal organization, as well as externally by featuring more diverse hair types and a diversity of expert partners in each brands’ social, PR and advertising content. This also includes fostering relationships with more Black, LatinX and Asian hairdressers and showcasing their work.
  2. Championing equality by creating access to more Education and job opportunities for all hairdressers. In July, Wella hosted the “Fractured, not Broken” virtual fundraiser to support the Professional Beauty Association's COVID-19 Relief Fund and The Loveland Foundation, supporting Black women and girls. And, in July, Wella and family of pro beauty brands donated $250,000 to the NAACP Legal Defense and Educational Fund.

Schedule of Events:

Visit http://therephairations.com/ for a full schedule or check out some of the Wella seminars below!

  • 1:15 – 2:05 pm EST Diane Stevens (Nioxin) - The Art of Curly Hair
    • There is a new movement in cutting & styling curly hair! Diane will focus on three important curl-keys:
      • Key #1 - proper consultation,
      • Key #2 - understanding curl patterns
      • Key #3 - shape /cut & style
  • 2:05 – 2:55 pm EST Omar Antonio (Sebastian Professional) - Cutting Techniques
    • Follow step-by-step as Omar showcases some of his favorite cutting techniques. He will demonstrate creative techniques such as skimming, deep point cutting and filtering. Watch as he creates amazing transformations using various Sebastian finishing products to showcase the versatility of his haircuts. This will be an immersive interactive course you’ll not want to miss!
  • 2:55 – 3:45 pm EST Briana Cisneros (Wella Professionals) - Lighten It, Twist It And Reverse It
    • Unlocking the steps to achieving that perfect balayage blend when lifting hair to its lightest potential. Briana will cover Foilayage techniques that take into consideration all things like hairlines, growth patterns, texture, density, elasticity and more. She will reveal some of her favorite toning tricks along with some go-to formulations and how to make it suitable for your client. 
  • 3:45 – 4:35 pm EST Oliver Adams (Clairol Professional & Wella Color Charm) - The Art of Textures & Tones
    • Oliver will explore how to create perfect blondes and reds on “muti-cultural” textures.

Click here for more details and to secure your ticket!