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The self-care movement may be a fairly recent phenomenon, but this trend is anything but new. The idea of focusing inward and creating a space of kindness and calmness for ourselves can be traced back to ancient practices and rituals from around the globe. With Valentine’s Day approaching, there’s no better time to show yourself a little love—and what better way to do it than by indulging in a little hair self-care?

Here, we’ve put together some self-care tips and hair care products you need to show your locks a little—or a lot of—love. 

How To Spend Valentine's Day 2024

Treat Yourself 

Self-care and treating yourself have become synonymous—and for good reason! Indulging in little things, like pouring yourself a glass of wine after a long day or buying yourself a bouquet of fresh flowers, can go a long way toward improving your mood and your overall well-being. When it comes to your hair, a pampering treatment can be just the thing to boost your hair’s health. 

For ultra-shiny strands, we love Keune’s luxurious Care Satin Oil Treatment.  


Nourish from the Inside Out

Just like how you feel better when you eat well, providing your hair with the nourishment it needs can help you get the soft, smooth, shiny strands of your dreams. The key? Hydration! If your hair has suffered significant damage, give it the serious love it needs. Run a relaxing bath and pamper your locks with a moisturizing hair mask, like Keune’s Care Satin Oil Mask, which is specifically designed to deliver intense hydration and nourishment. Dealing with a dry scalp? Try Ouai's leave-in treatment, which not only protects hair from damage but heat damage as well. 



Do Some Damage Control 

Self-care is about more than pampering; it’s also about putting in the work for a healthier, happier future. When it comes to your hair, this means damage control. And what could be more indulgent than a restorative hair care product that repairs damage. Eva NYC 10-in-1 Mane Magic Split End Mender treatment does just that. Enjoy the benefits of split-end repair, increased hydration, and improved moisture and balance. 


Style for Success  

Like the old adage, “dress for the job you want,” your hairstyle should reflect the version of yourself you want to portray to the world. Taking the time to find the right styling products to create the exact look you’re going for is a form of self-care! 

Some styling products we’re seriously in love with: Sam Villa’s professional line of hot tools, including the Signature Series Textur Iron for added volume and texture.