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An international art fair, Art Basel has exhibitions in Basel, Hong Kong and Miami. In recent years, the turnout has proven that Art Basel Miami has become a hub for stylish trendsetters, brands and artists alike. With shows and exhibits, dinners and parties, emerging designers, stylists, fashion, and beauty trends are everywhere.  

This year at Art Basel Miami, Chloé sponsored an event created by artist Aaron Curry titled “Tune Yer Head”. Spanning various rooms at the Bass Museum, the concept explored the idea of “changing channels” as you switch each room; one room’s wallpaper is another’s floor.

Ellie Goulding attended the art show as well as the dinner thrown in Aaron Curry's honor. Ellie Goulding has her fiancé, Caspar Jopling – an art dealer at Sotheby’s to thank for broadening her appreciation for visual arts. There to encourage friends and the arts, Ellie has been a long-time supporter of Chloé and attributes much of her support to them as well.

Always the ultimate-cool girl, Ellie stunned at the celebration for Aaron Curry. Goulding donned a beautiful long-sleeved ivory dress with lace panels – the perfect backdrop for her long blonde hair. Her effortless locks were styled by none other than Matrix Celebrity Stylist George Papanikolas. He created the look using Matrix Style Link for a style that stayed all night long. Keep reading to see exactly how George Papanikolas got the look!



STEP ONE: Starting at the mid-lengths, apply Matrix Style Link Volume Builder Mousse which delivers lasting touchable volume with no crunch or tack.

STEP TWO: Use a 1-inch Iron to create soft waves. Once complete, run hands through hair while separating the curls.

STEP THREE: Set hair by spraying Matrix Style Link Volume Fixer Hairspray for a flexible, movable hold. It provides an even diffusion of lightweight polymers which enhances support.

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