Blonde has long ruled the spotlight—especially during the summer months, while brunette has remained the go-to for polished finishes. But recently a new classic is taking over with bronde trends popping up at every turn. With the ability to blend tones between blonde and brunette, it’s become a full-on movement. Going beyond sun-kissed highlights, Bronde is now rich, with multi-dimensional tones that flatter nearly everyone. And with economic uncertainty, Bronde is booming.
The Rise of the "Recession Blonde"
During uncertain times, hair color trends tend to reflect a shift toward low-maintenance luxury. The “Recession Blonde” is a perfect example—cooler, more muted blondes with deeper roots that extend the time between salon visits. And as we lean into this movement, it’s only natural that Bronde has taken the spotlight.
This tonal middle ground offers the best of both worlds—brightness with balance and depth without dullness. Bronde feels fresh and also timeless, and it’s trending with clients who want to look done without trying too hard.
A New Movement in Color: Uptown Brondes
Inspired by the understated elegance of Manhattan’s uptown aesthetic, a new collection of Color Gels Oils has arrived that delivers on this—Uptown Brondes. Think warm mochas, glowy caramels, and softly blended neutrals—tones that mimic how natural light moves through the hair. These new hues are designed to be mixed and matched, layered and lived in, to create bespoke color that feels both modern and iconic.
Low-maintenance doesn’t have to mean low-impact. These shades allow for root melts, teasylights, and seamless lowlights that grow out gracefully while still packing a visual punch. Whether adding dimension to a brunette base or warming up an over-cooled blonde, these tones create just the right balance.
Gray Blending Gets a Glow-Up
It’s not just younger clients chasing the bronde dream—gray coverage has entered a new realm. Instead of stark, flat coverage, these modern formulations offer soft tonal transitions and subtle depth. Gray hair, which can sometimes look hollow or overly cool when colored, is getting a breath of fresh air thanks to the richness bronde shades bring.
By adding these modern mocha tones into gray coverage formulas, you can reduce contrast and restore vibrancy, helping clients blend gracefully.
The New Neutral
While this shade is gaining traction lately, Bronde is more than just a trend—this shade is versatile, customizable, and effortlessly chic, which proves it’s staying power. Whether your clients are natural brunettes or a blondes, bronde offers a beautiful, low-maintenance solution and a great way to blend.
