02b8408cbb29dfdc5c59 screen shot 2020 01 23 at 1.41.54 pm

Twilights, bronde, golden balayage - 2020 is starting off with a great deal of focus on hair color trends for brunettes! As one of the biggest hair color categories of the population, trends, tips, techniques and hair care tailored to brunette shades is officially bigger than ever. Celebrities and street-style mavens have already proven that this year, rich, bold and brazen brunettes will reign supreme, so take a peek at some of our favorite trend predictions and the products to help your shade shine. 

Subtle Shades


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Dakota Johnson has long been making us all crave a solid fringe, and this season her vivacious brunette will leave everyone asking to go darker in the salon. Naturally dark blonde, she dabbled in blonde post 50 Shades and has officially come back to the dark side. Her new tone - chocolatey brown with subtle highlights - is a perfect fit for anyone looking to add a bit of drama (the good kind) to their style this season. To get the look, Redken Celebrity Colorist Tracey Cunningham, and her Assistants Jennifer Hendriks and Kat Samson, utilized low lights and Shades EQ. Most recently, they used Shades EQ 07N + 07P + 07NB and all over gloss of 008GN + 09B + 09T + 09N to get this stunning finish. 

Brunette Balayage


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Contrary to popular belief there is a grand difference between balayage and brunette balayage. Often times a subtle misconception is that you’ll end up with a more blonde, beachy result. In reality, balayage has more to do with the placement than the amount of lift. Case in point, Kendal Jenner's sultry brunette balayage. Created by Redken Brand Ambassador Cassondra Kaeding, she utilized Redken Blonde Idol High Lift and applied Shades EQ to get the look. 

Golden Smokey


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Gold is undoubtedly one of the top trending shades of the season for its ability to illuminate without warmth. Creating the Golden Smokey Balayage trend, Redken Brand Ambassador Cassondra Kaeding crafted an effortless look for Rachel Bilson. Using Redken Flash Lift Bonder Inside to get the initial lift, she then applied Shades EQ to create lowlights, a root, and an all-over gloss. Click here to see the in-depth formula and steps to get the look! 


Product Must-Haves: NEW! Redken Brownlights!

As with any haircolor, once you’ve achieved the final shade, it is imperative for clients to take care of their shade at home. With an exciting NEW release, Redken is proud to announce Brownlights Shampoo and Conditioner. For the first time ever, there is a shampoo and conditioner system perfectly suited for Brunette hair color. Sulfate-free with a deep blue tone, this anti-brass formula will keep brunettes - highlighted or natural-looking their absolute best.   



Cover Image: Instagram //@kendalljenner British Vogue by @alasdairmclellan/@edward_enninful/@anthonyturnerhair/@ckaedingcolor