Time is money in the hair industry, and while it may be tempting to ditch certain tasks in favor of scheduling a day of back-to-back appointments, skimping out on continuing education can seriously impact your overall success. And no, this doesn’t mean you can skim a few articles online or listen to a couple of podcasts a month and call it a day! Investing in your education, both literally and figuratively, is the only way to take your business to the next level. Here, three reasons why continuing education should be at the top of your priority list.
Reason #1: Your clients deserve your best work
Remember how nervous you were to make that first snip in cosmetology school? You likely held your breath the moment you closed the shears, quietly anticipating a major mistake that could ultimately deter your future career. Of course, after days, months and even years, that anxiety has likely subsided, if not disappeared entirely. However, we all eventually become creatures of habit, meaning that we may get a little lazy and possibly cut corners in an attempt to get the job done. Making continuing education a major part of your job is the only way you can remain on top of your game. Attending classes, seminars and trainings not only introduces you to the latest techniques, but it also gives you the chance to periodically reevaluate your skills to ensure you're producing your best work at all times.
Reason #2: You need inspiration
Even the most creative stylists can find themselves in a hair rut. After all, creating 20+ balayage looks a week can feel repetitive after a while, causing you to grow tired and bored with your work. Classes that challenge your creativity will reignite the fire that inspired you to get into this career in the first place. Not only will you have to push yourself to try new things, but you’ll also be inspired by the fellow stylists and teachers around you, allowing you to explore your abilities and reach new levels of success.
Reason #3: Skills + Knowledge = More money in your pocket
Let’s face it: At the end of the day, you work to make money. If you didn’t, you wouldn’t feel the need to charge clients at the end of their appointments. And why do you feel that you have the right to charge? Because you have the experience, both through cosmetology school and your time behind the chair. The more experience you have, the more in demand you become, which, in turn, allows you to charge more for your time and efforts. Why wouldn’t you devote a few hours a month into something that can increase your income over time? There are thousands of stylists around the country—doing whatever you can do to become the top hair pro in your community and beyond is the only way to ensure that you stand out. Think of continuing education as a small yet powerful investment: You must put a little time and money into it in order to see a huge return!
Keune, for the salon professional since 1922.