Apart from the grave health and safety implications COVID-19 has created within society, we are also starting to feel the economic impact this pandemic is placing on everyday lives. Similar to other service industry professionals, the beauty industry has been heavily impacted. According to Census data collected, the Brookings Institute estimates that the 2.6M workers in “personal services” (barbershops, beauty salons, and laundry services) will be the third most vulnerable group to be affected. This is due to the nature of their often hands-on work and the fact that many are self-employed.
In an effort to offer some relief the professional beauty community is rallying together to ensure your voices are heard at the state and federal level. Additionally, they are aiming to inspire, connect, and educate you from afar with digital resources specifically pertaining to business tips, continuing education, and financial support.
As a brand that has been dedicated to supporting the lifeblood of the professional beauty industry, for more than 140 years, Coty Professional Beauty is deeply committed to helping the community during this challenging time of uncertainty.
As part of its COVID-19 industry relief package, Coty Professional Beauty* has established a fund of $200K to support stylists and manicurists through the Hairdressers at Heart program, awarding up to $1,000 that can be used at their discretion. All licensed beauty pros are eligible. Funds will be awarded on a rolling basis starting on April 13 until all funds are awarded.
To apply, please visit:
www.beautyenvisionawards.com/hairdressersatheart
Additionally, Coty Professional Beauty is lending support for stylists and the highly impacted communities in the following ways:
- 100+ free provide business and skills education classes in Coty’s Virtual Classroom and @WellaEducation Instagram Live
- Sending 800 iPad minis to schools in the Los Angeles Unified School District for homeschooling
- Donating +180,000 pairs of gloves to healthcare providers in LA and the New York area (includes 100,000 provided by Clairol Retail)
- Manufacturing and distributing free hand sanitizer for New York area medical and emergency services facing shortages (Coty)
For the latest updates be sure to check www.beautyenvisionawards.com/hairdressersatheart often and @WellaEducation for digital education!
