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Apart from the grave health and safety implications COVID-19 has created within society, we are also starting to feel the economic impact this pandemic is placing on everyday lives. Similar to other service industry professionals, the beauty industry has been heavily impacted. According to Census data collected, the Brookings Institute estimates that the 2.6M workers in “personal services” (barbershops, beauty salons, and laundry services) will be the third most vulnerable group to be affected. This is due to the nature of their often hands-on work and the fact that many are self-employed. 

In an effort to offer some relief the professional beauty community is rallying together to ensure your voices are heard at the state and federal level. Additionally, they are aiming to inspire, connect, and educate you from afar with digital resources specifically pertaining to business tips, continuing education, and financial support.  

As a brand that has been dedicated to supporting the lifeblood of the professional beauty industry, for more than 140 years, Coty Professional Beauty is deeply committed to helping the community during this challenging time of uncertainty.

As part of its COVID-19 industry relief package, Coty Professional Beauty* has established a fund of $200K to support stylists and manicurists through the Hairdressers at Heart program, awarding up to $1,000 that can be used at their discretion. All licensed beauty pros are eligible. Funds will be awarded on a rolling basis starting on April 13 until all funds are awarded. 

To  apply, please visit:


Additionally, Coty Professional Beauty is lending support for stylists and the highly impacted communities in the following ways:

For the latest updates be sure to check often and @WellaEducation for digital education!