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Fresh off the runways and into street style and salons — healthy hair is dominating this season, but do you know how to improve your finish? Everywhere we turn we are met with new trends and countless products, but when it comes to choosing, there’s one range that stands out above the rest — Wella Professionals ULTIMATE REPAIR. Just ask Victoria Beckham.

Smooth, Healthy Hair was Everywhere at Paris Fashion Week

Victoria Beckham has made a name for herself on many different fronts and while recently she’s making headlines in the fashion world, she has continued to carve out space in the beauty realm as well.

For this reason, it comes as no surprise that Wella Professionals ULTIMATE REPAIR was a standout star at her recent Paris Fashion Week AW24 show. Repairing from the inside out, Wella Professionals ULTIMATE REPAIR is a game-changer for improving strength, shine, and smoothness to repair hair in 90 seconds* for 99% less breakage*** and 12x smoother*** hair.  *When using ULTIMATE REPAIR Miracle Hair Rescue **When using ULTIMATE REPAIR Miracle Hair Rescue instrumental test vs. non-conditioning Shampoo, ***Vs. non-conditioning Shampoo.

“We played with proportions in the collection this season, so I wanted the hair to play into those same beautiful contrasts.” Said Beckham. “We went with a sleek, sharp pony that is gorgeously silk-soft in texture which was achieved with the Wella Professionals ULTIMATE REPAIR range and the new ghd Chronos Styler for effortless polished and healthy hair,” she added.

How To Get Supremely Healthy Hair

Excessive heat and styling can leave hair in a sensitized state. No one knows this better than the models who have their hair continuously styled for weeks on end during fashion weeks around the globe.

However, not all is lost, because with the ULTIMATE REPAIR line from Wella Professionals, stylists backstage can ensure a flawless, repaired finish. “Ultimate Repair helps me to ensure that I’m delivering 99% less damage to the model’s hair as I’m smoothing it out. Wella Professionals Ultimate Repair also re-builds bonds which, after a hectic few weeks backstage at shows, models are so thankful for.” Said Stylist Anthony Turner who was in charge of creating the look featured at Paris Fashion Week.

How To Ensure Healthy, Smooth Hair at Home

Enhance your strut with smooth, healthy hair thanks to the Wella Professionals ULTIMATE REPAIR range. With a system of products designed to improve the health of your hair from start to finish, healthy hair is easily at your fingertips.

Treat yourself to a luxurious hair care routine formulated with advanced technology and innovative ingredients that repair and reconstruct the hair's fiber, and reverse damage caused by heat styling, environmental stressors, and chemical treatments. Trust ULTIMATE REPAIR Shampoo, Conditioner, Mask, Miracle Hair Rescue, and Protective Leave-In to improve your style with a runway-ready finish.

Wella Professionals ULTIMATE REPAIR Shampoo ($25.00)Wella Professionals Ultimate Repair Conditioner ($25.00), Wella Professionals ULTIMATE REPAIR Mask ($35.00)Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00), Wella Professionals ULTIMATE REPAIR Protective Leave-In $35.00.



Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi