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In the world of Youtube tutorials, Insta-stories and Facebook Live, the salon guest is now more informed than ever. Thanks to the internet, you might know more about color theory and point cutting than clients did ten-ish years ago. But, did you know that when it comes to flawless haircolor results, there is a little known secret in the salon that you, as a guest, should be asking for? It’s called Redken Shades EQ. 

What You Need to Know

Before you go searching on Amazon for it, you should be informed that Redken Shades EQ is a professional-only product - meaning that it should only be applied by a licensed professional. 

Redken Shades EQ hair gloss is an acidic demi-permanent haircolor. While you may have a stigma against the term “acidic,” having an acidic pH in hair products means that they have a highly conditioning quality to them. Which is exactly what makes Shades EQ so unique. And apart from enhancing your custom shade, it also imparts a beautiful shine. The perfect answer to low-commitment color, Shades EQ naturally washes out without creating a line of demarcation.

When To Apply

As a rule of thumb, anytime you are receiving a color service at the salon your stylist should be applying a gloss. Whether you’re getting highlights or a single process, Shades EQ helps refresh color, and combat any unwanted tones. For example, if you are a brunette client who wants to go lighter, your hair will naturally pull very warm when bleach is applied. A stylist can apply a Shades EQ gloss from the “V’ or “Violet” family to combat that brassy effect and leave you with a cool finish.

How Often To Book 

With a variety of intermixable shades and the ability to create formulas that range from sheer to vibrant, you should book a gloss service with every appointment. Even if you adore your natural shade, you stylist can apply a clear gloss to help condition, conceal split ends and add endless shine. Redken Shades EQ only takes 20 minutes to apply and should be reapplied every few weeks. 

What You Should Know

Shades EQ works wonders on all haircolors, but you should know that it does not lift your hair color, it only deposits color. It can either change your tone laterally or darken your shade. 

Taking Care of Your Gloss At Home

With any haircolor treatment, you’ll want to step up your home care routine to protect your investment. Picking up a Color Extending Shampoo based on your shade is the best way to cut down on color fade and extend the life of your gloss. 

For All Shades

Color Extend Magnetics Sulfate-Free Shampoo and Conditioner


For Blondes

Color Extend Blondage ShampooConditioner and Express Anti-Brass Mask


For Brunettes

Color Extend Brownlights Shampoo and Conditioner


For Gray/Silver

Redken Color Extend Graydient Shampoo and Conditioner for Gray Hair