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Whether rocking a natural texture pattern or a blow-out, the truth of the matter is that second-day hair usually looks better! This can be for a variety of reasons from your environment to hair type, but when asking the question of: how often you should wash your hair? The answer is different for everyone. Many hairdressers pride themselves on how seldom they wash their hair to create that messy-chic texture or amazing grip so many guests lust after. “The truth is, why and when to shampoo hair depends on a couple of variables, so you can’t just offer a one size fits all schedule to guests,” advises Sam Villa, Co-founder and Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken. Every client has their own set of circumstances that work best for their hair, the key is to finding the sweet spot!

While over-washing can lead to dry strands or an overly productive scalp it is also a fact that washing hair removes impurities and product buildup. However, not washing enough can cause dandruff, irritation, clogged pores, and more. Knowing a person’s hair type and lifestyle will help determine how often to shampoo. “Women are embracing their natural texture more and want to shampoo less.  It’s important that you assess each guest’s texture and how oily their scalp gets before making a recommendation,” he adds.


  • Normal:  Wash 3-4 times a week. As a rule of thumb, if the hair is oily, itchy, or flaky, it’s time to shampoo.
  • Oily: If the sebaceous glands are overactive, shampoo as often as needed.  Those with very fine hair, who perspire a lot or live in an extremely humid environment may need to shampoo daily. Finding a daily shampoo that can help cleanse the scalp without overly drying your hair will be key.
  • Dry/Fragile/Curly and Thicker Textures: Wash 1-2 times every week to 10 days.  Shampoo traps natural oil, so removing too much will compromise the health of the hair and cause breakage.


  • Use a dry shampoo like Redken Invisible Dry Shampoo. This formula doesn’t leave residue, so it can be used on dark hair, extensions, and ombre hair color. 
  • Dry shampoo is a great way to add volume at the crown and sides when pulling hair back into a ponytail, essential for keeping fringe fresh and a great way to tame frizz when braiding, twisting, and knotting.

“Regardless of hair type and texture, simplicity is a factor in why people shampoo less. They’re looking for cuts with layers that have versatility and that look equally as good styled on day 1 as it does multiple days later refreshed and pulled back with dry shampoo,” says Villa. 


Stylists looking for FREE advanced education can explore the weekly offerings from Sam Villa and team here.