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Beautiful hair color doesn’t require multiple hours spent at the salon or investing in an excessive amount of products. With the proper routine and a few select stylers, you can instantly boost color-treated or natural hair color. Case in point: Wella Professionals Shinefinity. This color service is quickly becoming a fan-favorite in the salon, with plenty of at-home products to enhance its benefits further.

How To Enhance Hair Color in the Salon: Wella Professionals Shinefinity


Wella Professionals Shinefinity is a demi-permanent color treatment that offers up to 250% shinier hair*. With a zero lift and zero damage formula, Shinefinity creates true-to-tone, long-lasting results on any hair type. Choose from 37 shades that last up to 6 weeks and create natural-looking results. From blending grey to toning blondes, Shinefinity is even a great low-commitment color to enhance virgin hair. The gentle acidic formula regulates the hair's pH for balanced results and unbeatable shine. From correcting to balancing or adding a hint of color, Shinefinity is the ideal choice to create shine, refresh color or highlights, enhance dimension or add tone.

Improve and Extend Color At Home

After achieving your desired Wella Professionals Shinefinity tone in the salon, enhance the benefits of this treatment with a few select at-home products.

Add A Hint of Color: Wella Professionals Color Fresh Masks

@wellahair How gorgeous is this glow up achieved using our #ColorFreshMasks?  #wella #wellahair #hairtok #hairoftiktok #hairtransformation #hairinspo #blondehair@khhairleicester  Instrumental R&b - Teaga


Refresh color or cancel unwanted tones between salon appointments — Wella Professionals Color Fresh Masks add varying degrees of color while also looking after the condition of your hair. A deep conditioning mask and color enhancing treatment in one, Color Fresh Masks are formulated with Avocado and Apricot Kernel Oil to instantly moisturize, add shine, and condition alongside tone.

Wella Professionals Color Fresh Mask ($26.50).

Improve The Health of your Hair: Invigo Brilliance

@wellahair Our #Invigo Color Brilliance in action along with an #ASMR delight from the one and only @Virginie Meleiro  What's your favorite Invigo product?  #wella #wellahair #hairtok #hairoftiktok #haircare #haircareroutine #satisfying #satisfyingsounds  original sound - Wella Professionals


While Wella Professionals Shinefinity will boost your hair’s color and brilliance, daily home care is essential to improving the health of your hair over time. Wella Professionals Invigo Brilliance’s pH-optimized formula is the perfect at-home care to enhance the pH-regulating benefits of Shinefinity further. Plus, Invigo Brilliance instantly boosts vibrance and is optimizes long-lasting color protection, and delivers up to 7 weeks of color protection.


Wella Professionals Invigo Brilliance Shampoo ($19.90)Wella Professionals Invigo Brilliance Conditioner ($19.90)Wella Professionals Invigo Brilliance Mask ($19.01).

Get to know Wella Professionals Shinefinity

Wella Professionals Shinefinity is a glossing treatment that improves tone while creating a shine you can feel. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity:

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension or correct color.

*versus untreated bleached hair