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As a hairstylist, oftentimes we have to wear many hats. From therapist to masseuse, and usually magician – if you’ve ever had someone sit in your chair and say they wanted a change but didn’t want to take any length off, you know what we mean. To add to the mix, hairstylists now also need to be amateur photographers. With the onslaught of social media, it has never been as important as it is now to put time, energy and creative direction behind your Instagram posts. If you really want to step things up, it might be time to invest in a good quality camera. Knowing a few basics about what you should be looking for is key to making sure you get the shots you’re looking for so we've compiled a handy guide about what to look for when shopping for a camera! 

For someone interested in growing their social media marketing efforts, everything should be presented in the right way possible. You need to present clear, bright and accurate representations of your work. Lighting can make a huge difference when it comes to the outcome of colors and managing client expectations. For this reason, you need to invest in quality camera gear and also pick up a few quick tips about taking better photos. You might be asking yourself, what camera should I purchase to accomplish all this? There are a lot of cameras in the market these days and making the right purchase can be tricky for a beginner. That is why we created this expert guide for stylists on how to select the right camera for social media/marketing efforts.

It’s All In The Sensor

Having a clear understanding of what distinguishes a high-end camera from a low-end one is an important consideration when looking for the best camera. You need to ask the question: why do certain camera cost $4000 and others are just $200. The sensor size of a camera is what makes the big difference between them. The bigger the camera sensor, the more it can capture and therefore the more expensive it will be.


Avoid A Point-and-Shoot Camera

This kind of camera is the most affordable one you will ever come across in the market. It comes with a small sensor, meaning relatively low-quality photos and very little details. While this can be a great compact option for travel, this camera’s sensor is not that much different from that of a smartphone. For the stylists, who are looking to grow their Instagram following and social media efforts, consider a camera that can really make your photos stand out.


Look For An APS-C Sensor

APS-C sensor cameras are a great option to go with. These are popular mid-level cameras that are widely used today. It is the perfect choice for beginners in photography as they take relatively better photos than smartphones and can often start to dabble in depth of field. The sensor of this camera type is a bit higher than those found in smartphones or point-and-shoot cameras. What does this mean? They capture a great deal of data in the photos they take. The camera is light in weight, making it be easily carried by the user wherever you are.

In addition to this, it also comes with great features like for instance a flip screen can be great for taking selfies, and also a Wi-Fi connection that sends photos instantly to the phone for quick uploads to social media.


Skip The Full-Frame Cameras

Photography professionals use cameras with the largest Full Frame sensor. They are capable of capturing large images with insane detail, but these also carry an expensive price tag. Cameras designed for ultra-high-quality digital images are great prints but can usually be overkill for the small size used on social media.

Getting the best camera for social media doesn’t need to be expensive, but it does need to get the job done!

**Camera Tips courtesy of Anna Kucirkova

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