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Looking at the latest trends revealed at Fashion Weeks around the world, it seems as though designers are choosing to pull back on overly glam appearances and instead tell a story that’s real. A less is more approach, with a few simple highlights leading the charge. As this translates to hair, we’ll see clients asking for quick and easy services that add shine and radiance, without spending all day in the chair. To meet this need, Wella Professionals Shinefinity 5-Minute Flash Glaze is a must.

Tell Me More — The 5-Minute Flash Glaze

Designed for high-level blondes, there are three new Wella Professionals Shinefinity Flash Glaze shades available in 010/0 (Natural Flash), 010/6 (Lavender Flash), and 010/8 (Opal Flash). These Shinefinity Shades are ideal to use after any lightening service to achieve bright blonde finishes in just 5 minutes.* For best Flash Glaze results, use on freshly bleached hair with a bottle applicator at the shampoo bowl. You’ll instantly notice how perfect it is for quick neutralization or adding tone.

Gorgeous on their own, they can also be mixed with boosters + clear to create a unique tone. Formulated to only need 5 minutes of processing time, if Lavender Flash or Opal Flash are left on longer you’ll notice a more intense finish, which can be advantageous based on your starting level and desired tone.

Why You Should Choose Wella Professionals Shinefinity

Developed with both the stylist and the client in mind, Shinefinity creates a touch of shine on any shade of hair for shine you can feel. A sheer glazing opportunity, this gloss aims to create your more brilliant hair yet full of shine, luster, and a sheer hint of color.

While we love the 5-Minute Flash Glaze after every lightning service, Shinefinity is a treatment that should be added on every time you visit the salon. From bang trims to blowouts, Wella Professionals Shinefinity can be applied in a literal flash to create up to 250% shiner hair**, up to 50% smoother hair***, and up to 50% softer hair***. Not only will you instantly notice the impact on the look and feel of your hair but this unique formula regulates the pH of the hair for balanced, optimal color results for up to 6 weeks.

The vegan formula is ZERO lift and ZERO damage, contains metal purifier technology, and is available in Clear in a new XL (1L) size to ensure clients of all hair colors can enjoy the benefits. 

*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. **versus untreated bleached hair. *** Instrumental testing vs. our regular demi-permanent color.

Home Care For Your Flash Glaze

After any color service, looking after the health and integrity of your hair is paramount to elongate the life of your color and continue to improve the feel of your strands. For this reason, we love pairing a Flash Glaze service with Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue. This is because, after any lightening service, the hair is in a sensitized state and susceptible to damage and breakage. Miracle Hair Rescue improves the integrity of your hair from color to style for hair that is visibly transformed by repairing hair damage in 90 seconds**** for 99% less breakage***** and 12x smoother******hair. 


Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00)


*Development time under 20min can reduce longevity

**versus untreated bleached hair

***Instrumental testing vs. our regular demi

****When using ULTIMATE REPAIR Miracle Hair Rescue

***** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo

****** Vs. non-conditioning shampoo.


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi