8aff6b5f1209230c6ec8 419730014 18406417789023281 1001316462478317160 n

Hair damage happens every day for a variety of reasons. Understanding what causes hair damage is the first step towards achieving a radiant and healthy mane. The next is adding healthy haircare habits that work to restore your hair to its former glory. From protecting hair damage to preventing it, here is the ultimate guide to repairing your hair.

What Causes Hair Damage & How To Prevent It

1. Heat Styling

One of the primary contributors to hair damage is excessive heat styling. Curling irons, flat irons, and blow dryers can strip your hair of its natural moisture, leaving it dry and prone to breakage. To minimize the impact, try to limit heat styling, use a heat protectant spray, and opt for lower heat settings whenever possible.

2. Chemical Services

From coloring and perming to chemical straightening, exposing your hair to harsh chemicals can wreak havoc on its inner structure. Using color and products that are designed to cut down on this help, it’s your home care practices that will really help repair damage and protect against future instances.   

3. Tight Hairstyles and Excessive Pulling

Wearing tight hairstyles such as ponytails, braids, or buns can lead to excessive pulling and stress on your hair. This tension can result in breakage over time. You can still wear your snatched pony, just alternate with looser styles to give your hair a break and promote healthy growth.

4. Environmental Factors

External factors like UV rays, pollution, and weather conditions can contribute to hair damage. Protect your hair by wearing hats or scarves in extreme weather, and use products with UV protection. In addition to this, regularly washing your hair to remove environmental buildup is also critical to maintaining its health.

How To Protect and Repair Hair Damage:

After understanding what’s causing your hair damage, it’s time to protect and repair it! To do so, it’s imperative to add products to your normal routine that help cut down on damage and aid in repair. This is exactly where Wella Professionals ULTIMATE REPAIR steps in. This luxurious line contains advanced technology and innovative ingredients that work at a molecular level to repair and reconstruct the hair's fiber, effectively reversing damage caused by heat styling, environmental stressors, and chemical treatments.

While ULTIMATE REPAIR Shampoo, Conditioner, and Miracle Hair Rescue are already best-selling treatments, there’s a new ULTIMATE REPAIR product you’ll want to add to your repertoire ASAP! Meet NEW Wella Professionals ULTIMATE REPAIR Protective Leave-In.

Wella Professionals ULTIMATE REPAIR Protective Leave-In ($35.00).

ULTIMATE REPAIR Protective Leave-In is a delicate cream serum with 5-in-1 protection to guard against UV, 450º F heat, mechanical damage, frizz, and breakage. Plus, this luxurious leave-in has an anti-frizz effect to protect hair for up to 72 hours to protect, repair, and smooth all hair types and increase manageability. *Can be caused by hair brushes, elastics, claw clips, or extensions. 

After prepping hair with ULTIMATE REPAIR Shampoo, Conditioner, and Miracle Hair Rescue, simply, apply ULTIMATE REPAIR Protective Leave-In on clean, damp hair from the mid-lengths and ends, then style as desired. You can also apply to dry hair for additional smoothing and control.


Wella Professionals ULTIMATE REPAIR Shampoo ($25.00)Wella Professionals Ultimate Repair Conditioner ($25.00), Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00), Wella Professionals ULTIMATE REPAIR Protective Leave-In $35.00.


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi