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Whether it’s from color, styling or normal wear and tear, rescuing damaged hair requires a combination of effective products plus proper care routines. Whether you’re interested in an entire overhaul or just a few add-ons to refresh your finish, Wella Professionals ULTIMATE REPAIR range has you covered. Designed to restore strength, resilience, and vitality to damaged hair your hair will be revived and rejuvenated in no time.

How To Reverse Hair Damage

  • Assess Your Hair: Before beginning any repair regimen, it's essential to assess the extent of damage to your hair. Look for signs such as split ends, breakage, dullness, and rough texture. Understanding your hair's condition will help you tailor your treatment plan accordingly. And one of those steps may mean starting with a healthy trim.
  • Choose the Right Products: The Wella Professionals ULTIMATE REPAIR range offers a selection of products specifically formulated to address damage. Choose from ULTIMATE REPAIR Shampoo, Conditioner, Mask, Miracle Hair Rescue, and Protective Leave-In to provide your hair with the nourishment, strength, and hydration it needs to recover.
  • Start with your Shampoo: Begin your repair routine by washing your hair with ULTIMATE REPAIR Shampoo. This gentle yet effective cleanser removes impurities and buildup while fortifying the hair structure with ingredients like Alpha-Hydroxy Acid and Omega 9.

Wella Professionals ULTIMATE REPAIR Shampoo ($25.00).

  • Condition for Strength: Follow up with ULTIMATE REPAIR Conditioner to replenish moisture and nutrients. Focus on applying the conditioner to the mid-lengths and ends of your hair, where damage is typically most severe. Leave it on for a few minutes to allow the ingredients to work.

Wella Professionals Ultimate Repair Conditioner ($25.00).

  • Treat Yourself with a Mask: For an extra boost of repair and hydration, incorporate the ULTIMATE REPAIR Mask into your routine once or twice a week. This intensive treatment is enriched with AHA and Omega-9 to strengthen and rebuild the inside and the outside of the hair fiber and lead to 6x easier detangling*. *on wet hair, vs. non-conditioning.

Wella Professionals ULTIMATE REPAIR Mask ($35.00).

  • Protect and Prevent: After washing and conditioning, apply a leave-in treatment like the ULTIMATE REPAIR Miracle Hair Rescue to provide ongoing protection. This fan-favorite repairs hair damage in just 90 seconds* to create hair that is visibly transformed in just one use for 99% less breakage** and 12x smoother*** results. *When using ULTIMATE REPAIR Miracle Hair Rescue, **When using ULTIMATE REPAIR Miracle Hair Rescue instrumental test vs. non-conditioning Shampoo, ***Vs. non-conditioning Shampoo.

  Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).

  • Limit Heat Styling: Excessive heat styling can exacerbate damage, so try to minimize the use of hot tools like hair dryers, straighteners, and curling irons. When heat styling is necessary, always use a heat-protectant product to shield your hair from damage. Wella Professionals ULTIMATE REPAIR Protective Leave-In Treatment is the obvious choice! This delicate cream serum contains 5-in-1 protection to guard against UV, 450º F heat, mechanical damage, frizz, and breakage. Plus with an anti-frizz effect, it protects all hair types for up to 72 hours* and increases manageability leaving hair soft, silky, and 8x smoother**. *When using ULTIMATE REPAIR Miracle Hair Rescue or Mask. Versus non-conditioning shampoo. **Instrumental test versus non-conditioning shampoo.


Wella Professionals ULTIMATE REPAIR Protective Leave-In $35.00.



Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi