7c66bb5dea9b84d4f16a shinefinity

As we bid farewell to the current year and eagerly anticipate the arrival of the new one, it's the perfect time to refresh our color to start 2024 off in style. What better way to welcome the New Year than by adding a touch of shine to your hair? Enter Wella Professionals Shinefinity – an innovative glaze that promises to elevate your hair game to new heights with A Shine You Can Feel.

The Secret to Endless Shine

Wella Professionals has long been synonymous with innovation in the world of hair care, and their latest offering, Shinefinity, is no exception. This cutting-edge product is designed to infuse your hair with an unparalleled shine, giving you the confidence to step into the New Year with style.


The Science Behind Shinefinity

As the N°1 Salon Color Brand in the world,* Wella Professionals has always been at the forefront, and Shinefinity is a testament to their innovation. The unique formula is crafted to enhance the natural beauty of your hair, leaving it looking glossy, healthy, and irresistibly radiant. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

Shinefinity Is For Everyone

Whether your hair is straight, wavy, or curly, this product works its magic on all hair types, making it a must-have for anyone seeking a luxurious and luminous finish. With up to 250% shinier hair,* up to 50% smoother hair,** up to 50% softer hair,** Wella Professionals Shienfinity is the ideal add-on for any service such as haircuts, styling and blowouts, or root touch-ups. *versus untreated bleached hair, **Instrumental testing vs. our regular demi.

Shinefinity isn’t just for those that color their hair. If you have natural hair color that needs a refresh, or simply want to add a bit of shine to your shade before the ball drops, consider asking for a Clear Wella Professionals Shinefinity treatment. As one of the most-loved treatments, this is now available in a new XL (1L) size and can be applied to any hair color to add intense shine and deliver a smooth, soft finish.


Enter the New Year with A Shine You Can Feel

If you can’t squeeze in a Wella Professionals Shinefinity appointment before 2024, refresh your look at home with products proven to instantly repair.

Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00)

Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue is a luxurious leave-in, that is loved by everyone for the ability to repair hair damage in just 90 seconds* for hair that is visibly transformed in just one use for 99% less breakage**, 12x smoother*** results. *When using ULTIMATE REPAIR Miracle Hair Rescue ** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo *** Vs. non-conditioning shampoo.

As we embark on a new year, it's essential to approach it with confidence. And you can do just that by enhancing the natural beauty of your hair with Shinefinity to give you a radiant, Shine You Can Feel. Here’s to shining bright in 2024!


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi