6e9aa5e1f94ddb18b36c fashion week inspiration

For most men, embracing natural texture is easier said than done. They either opt for slicked-back styles or allow their hair to air-dry without knowing what style they’ll end up with. If there’s anything guys can take away from the Men’s Fashion Week SS18 runways, it’s that texture can look both effortless and polished at the same time. Read on to learn how to recreate three textured styles from the runway.

Textured Side Part

Who says you can’t have a slick look that showcases your natural texture? Though an array of sleek styles commanded attention on the Fashion Week runways, textured side parts looked both masculine and polished. To achieve the look, start out by creating a deep side part, then apply a small amount of American Crew Fiber to your hair and dry hair as desired.


Hey girl This look made possible by #ACFiberCream

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Bedhead Waves

Lived-in locks read laid-back and low-key on the runway. To create the style on wavy or curly hair, apply American Crew Light Hold Texture Lotion to damp strands, then apply a dime-size amount of American Crew Light Hold Styling Gel and gently scrunch the ends of your hair to activate your natural curl pattern, and allow strands to air-dry and then add American Crew Boost Powder to give off that perfect bedhead vibe.


Taking your style to new heights with our Boost Powder. #AmericanCrew #menshair #mensgrooming

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Bouncy Curls

Touchable ringlets provided boyish charm on the Fashion Week runways. The key to crafting perfect curls? Lots of definition and medium hold. To achieve the bouncy look without the frizz, apply American Crew Curl Control to damp strands, then air-dry or blow-dry with a diffuser.


Which grooming product do you think I used to get this hairstyle? #CommentBelow #MensStyle

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If you’re not sure about the best technique for your style, speak with your stylist or barber – they know your hair the best. For more helpful styling tips and tricks be sure to stalk American Crew on Bangstyle and check out their latest techniques on Instagram @AmericanCrew.