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Add touch of glamor or reinforce your rebel streak — by experimenting with placement and tone, fashion hair colors can create a variety of vibes. Heading into the new season, there’s one trend that is standing out, especially for brunettes. We’ll see brunettes everywhere embracing blue hues in the form of everything navy, denim, and even pastel. To learn more about achieving and caring for this standout shade with Wella Professionals Shinefinity keep reading.

Why Brunettes Love Blue!

From subtle blue-black to navy and mermaid-inspired hues, based on your starting tone and pre-lift level, there are a range of options. Blue has always been an ideal fashion shade for brunettes because the tone naturally cancels out warmth that comes when lightening hair.

Get The Look: Ocean Blue Blonde


To achieve the tone desired, you may need to pre-lighten your hair. As a rule of thumb, the lighter and more pastel you want your blue, the lighter the hair should be to begin with.

Step 1: Pre-lighten face framing highlights, alternate with two blonde formulas; to a pale yellow or up to 50 minutes. Rinse, treat with Wella Professionals WellaPlex No 2, and then shampoo.

By utilizing Wella Professionals BlondorPlex + Wella Professionals WellaPlex No. 2, you'll achieve up to 9-levels of lift and 97% less breakage* thanks to built-in bond-builders. For best results, always complete a Blondorplex service with WellaPlex No.2 Bond Stabilizer. *When using Wellaplex N°2 with BlondorPlex, versus BlondorPlex alone

BlondorPlex Formulas:

Apply Shinefinity Glaze

Wella Professionals Shinefinity is the ideal match for creating this ocean blue blonde. In addition to creating flawless color, Shinefinity creates up to 250% shinier*, 50% smoother**, and 50% softer** hair that lasts up to 6 weeks. *versus untreated bleached hair **Instrumental testing vs. our regular demi.

Step 3: On towel-dried hair apply root formula, sweeping some sections into mid-lengths.

Shinefinity Formulas:


How To Care For your New Blue Hue:

Usually when fashion shades are created there are varying degrees of pre-lightening involved. Due to this, aftercare is key to improve the look and feel of the hair while also prolonging the life of your hair color. This is why adding Wella Professionals Fusion Intense Repair Shampoo and Conditioner should also be a part of your routine. When used daily it can improve shine, strength, and your hair color. In addition to this, add Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue to your routine to repair hair damage in just 90 seconds* and create visibly healthier hair. With just one use, you’ll notice 99% less breakage**, 12x smoother*** hair, and shine that lasts up to four washes. *When using ULTIMATE REPAIR Step 3 ** When using ULTIMATE REPAIR Step 3. Instrumental test versus non-conditioning shampoo. ***Vs. non-conditioning shampoo.


Wella Professionals Fusion Intense Repair Shampoo ($25.00)Wella Professionals Ultimate Repair Conditioner ($25.00)Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($95.00)


Get to know Wella Professionals Shinefinity

Wella Professionals Shinefinity is a glossing treatment that improves tone while creating a shine you can feel. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity:

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi