B9a8653e8988572a980c paris amour scruples

Paris – the city of lights, the city of love, and a forefront in fashion and beauty. The world tries to capture the quaint culture of this metropolitan city and in the latest collection from Scruples – Paris Amour – all we see is love!

Inspired by the soigné style, it can best be described as effortlessly chic – mildly disheveled, but still put together at the same time – the je ne sais quoi of hairstyles. Brazen with chic cuts and couture color, Parisian elegance is translated to hair with illuminated color and natural iridescence, thus bringing the city of light to life.




This collection of international influence, photographed by North American Hairstyling Awards (NAHA) winner Jake Thompson @jakethompsonhair, simply states “Je t’aime Paris.” We love it too!

This collection features Scruples Power Blonde, High Definition, Blazing Highlights and Shadow Lowlights color systems, click here to learn the formulas!


Creative Director: Mia Liguori, Scruples Co-President Creative & International Business

Session Styling: Katie Nielsen, Artistic Lead – Scruples Design Team

Haircut: Katie Nielsen, Artistic Lead – Scruples Design Team

Haircolor: April Godwin, Jeffrey James, Katie Mrotek, Katie Locke and Josie Schuster, Scruples Artists

Makeup: Kumi

Photography: Jake Thompson