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As clients begin to scan magazines and Instagram feeds for fresh inspiration, they are going to be in for a great surprise. Brunette hair trends are taking over the top of the trend lists for 2020, and for good reason. Women are getting back to their roots - literally - and low-maintenance looks that highlight their natural color will now be more prominent than ever. With 50% of women who color their hair falling in the brunette category, both trends and products are evolving to meet their needs. 

Historically, pigmented color care products on the market were created for toning high levels of blonde hair but that’s all about to change. Expanding the Color Extend line to specifically treat brunette shades, Redken’s newest release - Redken Color Extend Brownlights Shampoo and Conditioner - gives brunette clients the at-home color care they need to keep their coveted shade looking its best. Keep reading to understand how it works!

 

Color Theory:

Opposites don’t always attract, but when it comes to color theory, they help cancel each other out. As color theory goes, when lifting, dyeing or toning - paying attention to the color wheel will help you achieve results that are either cool, warm, or neutral - depending on the desired outcome. Lavender-hued shampoos have long been the go-to for highlighted brunettes to fight against brassiness. However, lavender is better suited for the needs of clients with blonde hair to combat yellow undertones, while blue tones are better for brunettes because they specifically cancel out orange tones. 

How It Works:

Formulated with a blue pigment, this innovative product duo deposits the perfect balance of blue hues with each wash to combat against brassiness and neutralize unwanted warm tones. This formula works wonders on both natural or colored brunettes shades to leave hair looking its coolest. Using Redken’s brand-new progressive color deposit technology, the more you wash the more it tones working to leave behind the perfect balance of blue tones with each use.  

Why You’ll Love It:

Apart from the ability to target deep levels of brass, this sulfate-free formula uses wheat proteins to add strength to the hair as it tones to help it feel as good as it looks. Perfect for upkeep between salon sessions - clients won't need to worry about their color turning brassy. 

“The NEW! Redken Color Extend Brownlights Shampoo and Conditioner is the perfect solution for my busy brunette clients who tend to get brassy in-between salon appointments. It’s easy – all they need to do at home is use this shampoo and conditioner system to keep their hair healthy and to ward off brass in between their color appointments, which helps keep their fresh-out-of-the-salon color longer. Using the right color care products at home in between salon appointments is the key for healthy, beautifully-colored hair.” – Redken Brand Ambassador Cassondra Kaeding.

How To Use:

For color-treated brunettes: Use the NEW! Redken Color Extend Brownlights Shampoo as a complete system with the NEW! Redken Color Extend Brownlights Conditioner immediately after a salon service to prolong cool tones. Redken recommends using the Brownlights system 2–3 times per week or each time you wash your hair, alternating if necessary with Redken Color Extend Magnetics Shampoo and Conditioner. The progressive color-depositing system is designed to counteract brassy and orange tones until your next salon appointment. 

For natural brunettes: Use the Redken Color Extend Brownlights Shampoo and Redken Color Extend Brownlights Conditioner as needed to control brassy and orange undertones.


For more color formulas, tips, and tricks visit www.redkensalon.com, follow along and tag us in your creations on social media @Redken!