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ICYMI, #ScandiHairline is trending again, and whether you’re a blonde, brunette, or redhead — this is one look anyone can achieve. While we’ll also see the Money Piece hair trend coupled with this look, the Scandi Hairline is a specific placement with a subtle finish that promises a natural-looking finish. Read on to hear more about the trend and the must-have products to get the look.

What is the Scandi/Scandinavian Hairline?

Concentrating color application to the hairline area, the Scandi Hairline trend focuses on creating a bright look around the face by lightening the hairline in a flash. This can sometimes include the bang area or baby hairs for a fine, fresh finish.

The look is best achieved with babylights or highlights but can also be used with permanent hair dye when covering grays. The thought is to lighten the hairline just a touch to create a natural-looking finish that resembles days spent outside during the summer. 

To achieve a brightened hairline without the damage, utilizing BlondorPlex is essential. Because the baby and fine hairs around the face are so sensitive the Built-in Plex Technology creates up to 90% less hair breakage* ensuring your lightened results are also protected. *Instrumental testing measuring combing resistance of BlondorPlex Bleach + BlondorPlex Permanent Cream Toner vs. BlondorPlex Bleach alone.



When pairing the Scandi Hairline with gray coverage services, Illumina Color is your best match. Microlight Technology and up to 100% gray coverage, it actively works to ensure natural-looking results alongside an illuminated feel, which is exactly the purpose of the Scandi Hairline placement.

If you want to finish your look with a touch of shine, ask your stylist to also include a Wella Professionals Shinefinity 5-Minute Flash Glaze Treatment, this glaze will create up to 250% shinier hair*, up to 50% smoother hair** and up to 50% softer hair,** which is especially useful around the hairline. *versus untreated bleached hair **Instrumental testing vs. our regular demi. The Wella Professionals Shinefinity Flash Glaze shades are designed for high-level blondes, and are available in 010/0 (Natural Flash), 010/6 (Lavender Flash), and 010/8 (Opal Flash). These Shinefinity Shades are ideal to use after any lightening service to achieve bright blonde finishes in just 5 minutes and you’ll instantly notice how perfect it is for quick neutralization or adding tone.


Treat & Protect Your Hairline with ULTIMATE REPAIR

While it’s essential to protect your hair anytime you color, it is even more critical to do so when coloring the hairline. Because these hairs tend to be finer, softer and more susceptible to damage, working in hair products designed to repair, protect and transform your hair will seriously set your style apart and elongate the effects of your color.

Following the must-have ULTIMATE REPAIR Shampoo and Conditioner to cleanse and condition, build protection from the inside out by utilizing the entire ULTIMATE REPAIR range.


Wella Professionals ULTIMATE REPAIR Shampoo ($25.00), Wella Professionals ULTIMATE REPAIR Conditioner ($25.00).


Follow your shampoo and conditioner with ULTIMATE REPAIR Mask at least once a week. The adaptive technology, AHA and Omega-9 will ensure 6x easier detangling,* a must anytime you color or highlight your hair. *on wet hair, vs. non-conditioning shampoo.

Then, apply Miracle Hair Rescue and in 90 seconds* it will deliver 99% less breakage** and 12x smoother*** results. While this is ideal to apply all over, it should definitely be applied to the hairline to protect these fine hairs from breakage and damage. *When using ULTIMATE REPAIR Miracle Hair Rescue, ** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo, *** Vs. non-conditioning shampoo.

Anytime you heat style, a heat protectant should be applied. This is especially true when styling your new Scandi Hairline color. The area you just colored are already very sensitive and prone to breakage, making a heat protectant like ULTIMATE REPAIR Protective Leave-In key to the success of your style and health of your hair.  In addition to heat protection, you’ll guard against UV rays, mechanical damage, frizz, and breakage. Not to mention hair protection for up to 72 hours* for soft, silky, and 8x smoother** hair. *When using ULTIMATE REPAIR Miracle Hair Rescue or Mask. Versus non-conditioning shampoo. **Instrumental test versus non-conditioning shampoo.


Wella Professionals ULTIMATE REPAIR Mask ($35.00), Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00), Wella Professionals ULTIMATE REPAIR Protective Leave-In $35.00.