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Long gone are the days when a simple “wash-and-moisturise” skincare routine is enough. Lengthy, multi-step regimes are officially the “new normal” for women looking for a flawless, radiant, youthful-looking complexion. The same can be said when it comes to hair, you've got to take care of it the same way you do your skin. Many women still believe that shampoo and conditioner are enough to achieve a dream-worthy mane. However, by implementing the same strategies skincare experts swear by, it is possible to transform your seemingly lifeless locks. Here are some easy ways to embrace the skincare-as-haircare trend!


Always start with a deep cleanse and exfoliation

You should be deep cleaning and exfoliating your skin at least once a week—why should your hair be any different? Much like how dead skin cells can accumulate on your skin, resulting in dry patches and texture, dead skin and debris can build up along your scalp, causing itchiness and flakes. A detoxifying shampoo is all you need to kick that build-up to the curb! KEVIN.MURPHY MAXI.WASH contains powerful Alpha-Hydroxy-Acids (AHAs), derived from Papaya, Grapefruit and Citrus, that break down fatty acids to deep clean your scalp.


Apply a nourishing mask 1-2 times weekly

What skincare routine would be complete without some type of face mask? Masks are not only powerful tools for restoring moisture on your face, but they can also do the same for your locks. One ingredient to look for when shopping for the right hydrating mask? Rosehip Oil! Found in the KEVIN.MURPHY HYDRATE-ME.MASQUE, Rosehip Oil delivers major benefits to your locks, including adding mega-moisture, elasticity, and shine. Leave the mask on for 5-10 minutes, then rinse to reveal soft, hydrated strands.


Create an ideal base

To ensure that your makeup goes on flawlessly, it’s important to create a smooth, even canvas (read: your face) using moisturiser and primer. The same rule applies to your hair. Before blow-drying, always apply some type of styling cream to prevent frizz, minimise dry time and increase hair manageability. KEVIN.MURPHY SMOOTH.AGAIN Anti-Frizz Treatment contains a powerful blend of Immortelle Essential Oil, Baobab Seed Oil, Orchid Extracts and Lotus Flower Extracts to eliminate frizz, enhance softness and shine and provide protection against heat styling.


Protect yourself with Vitamin C

Vitamin C is also a standout star when it comes to skin and hair. Much like Vitamin C can brighten and protect your skin against free radical and UV damage, this helpful antioxidant can also seal in moisture and enhance shine in your hair. For best results, apply Vitamin C-rich KEVIN.MURPHY STAYING.ALIVE Leave-in Treatment to moisturise, soften and smooth your strands prior to styling.


Always use an illuminating finishing spray

Makeup setting spray is the number one tool for giving your face that youthful, radiant glow. KEVIN.MURPHY SHIMMER.ME BLONDE has a very similar effect on hair, especially because it's formulated with light-reflecting technology, also commonly found in high-end skincare products, to boost colour, dimension, and shine. This lustre spray not only gives hair a smooth, glossy finish, it also reduces breakage and increases manageability, making it the final must-have step in achieving gorgeous, youthful-looking locks!

For fashion-forward colour and style inspiration be sure to visit us on Instagram, FacebookTwitter, and Bangstyle and to see all the specials, be sure to visit the KEVIN.MURPHY store