Fe1169f8e17a797d24d8 summer color

From adding glowy tones with Illumina Color to express color services thanks to Koleston Xpress and Shinefinity Flash Glazes, this summer is bound to be full of color — which means it should also include color care. No matter your go-to hair color service, Wella Professionals has the care to protect it with ULTIMATE REPAIR.

Your Summer Color Must Haves:

You can rock your natural tone, perhaps refresh it with a Shinefinity Glaze for up to 250% more shine, or retouch your roots for up to 100% gray coverage in just 10 minutes with Koleston Xpress, or add a soft blend with the microlight technology featured in Illumina Color — whatever your hair color journey, it won’t last long without the right color care to protect and repair it. This is where ULTIMATE REPAIR enters.


As great for your natural hair color as it is for color-treated, Wella Professionals ULTIMATE REPAIR offers a range of hair care options to repair with proven results. Because if you color your hair, damage isn’t an “if” it’s a “when”.

When you color your hair, there are a few things to be mindful of. For Demi-Permanent services like Wella Professionals Shinefinity, you’ve got to use color-safe formulas that will look after the state of your color while improving shine, softness and manageability to elongate the service.

Similar to the damage seen when lifting using bleach, when using permanent hair color, damage is always a concern because of the chemical process that occurs. When hair is colored with permanent hair dye or lightened with bleach, the cuticle layer is lifted, which can cause stress, damage and breakage to your strands. For this reason, you’ve got to pair your new shade with innovative formulas proven to repair.


Why Care is Essential for All Hair Color


ULTIMATE REPAIR is everyone’s go to for damage repair, protection and prevention. Best utilized as an entire system, you can choose from Wella Professionals ULTIMATE REPAIR Shampoo, Conditioner, Mask, Miracle Hair Rescue and Protective Leave-In Treatment to look after the health of your hair from start to finish.

The lightweight cream Shampoo and deeply nourishing Conditioner work wonders on all hair types to repair damage and start your routine for a shiny finish. Ingredients like AHA and Omega-9 were chosen to rebuilds the inside strength of the hair, and replenishes the outside layer of damaged hair for a foolproof approach.

Wella Professionals ULTIMATE REPAIR Shampoo ($25.00), Wella Professionals Ultimate Repair Conditioner ($25.00).

From here, the Mask was developed with the same AHA and Omega-9 ingredients plus adaptive technology that provides personalized targeted repair based on the damage level of your hair. All this leads to 6x easier detangling* and supremely hydrated hair that’s also smooth and healthy. *on wet hair, vs. non-conditioning shampoo

Wella Professionals ULTIMATE REPAIR Mask ($35.00).

A must-have for all hair types, textures, and tones is Miracle Hair Rescue. Not only is the repair from this luxurious leave-in noticeable, its extremely effective. Within just 90 seconds* Miracle Hair Rescue delivers 99% less breakage** and 12x smoother*** results. Which are impressive results, which are especially needed for color-treated hair. *When using ULTIMATE REPAIR Miracle Hair Rescue, ** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo, *** Vs. non-conditioning shampoo.

Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).

From UV exposure to excess heat damage and styling, during the summer months, hair gets pushed to the limit. But with the right hair products, color-treated hair can handle the test. In addition to all the repair from ULTIMATE REPAIR Shampoo, Conditioner, Mask and Miracle Hair Rescue, the ULTIMATE REPAIR Protective Leave-In is key to achieving a gorgeous style this summer while also looking after your color and the integrity of your hair. The Protective Leave-In guards against everything from heat styling to UV rays, mechanical damage, frizz, and breakage. And with hair protection for up to 72 hours* you’ll experience soft, silky, and 8x smoother** hair, making it a must-have all summer long. *When using ULTIMATE REPAIR Miracle Hair Rescue or Mask. Versus non-conditioning shampoo. **Instrumental test versus non-conditioning shampoo.

Wella Professionals ULTIMATE REPAIR Protective Leave-In $35.00.