96b56de19a31aae4975e shine

From tinsel to fairy lights and the increase in sequins around this time of year, if there is a theme for the holidays, it definitely involves shine! Whether you’re getting in the festive spirit through your home decor or outfit choices, one way we love to add a touch of shine to any winter look is with Wella Professionals Shinefinity — for A Shine You Can Feel.

How To Add Shine to Your Winter 2023 Style

By now, we’ve all heard of the transformative properties a hair glaze can deliver — but Wella Professional has taken the “gloss” or “toner” one step further with conditioning qualities that will set your style apart. In addition to perfecting your tone with a sheer shade or delivering a high shine finish, Wella Professionals Shinefinity creates up to 250% shiner hair*, up to 50% smoother hair**, and up to 50% softer hair**.  *versus untreated bleached hair. **Instrumental testing vs. our regular demi.

Not only does Wella Professionals Shinefinity improve the look and condition of your hair, Shinefinity regulates the pH of your hair for balanced color results for up to 6 weeks making this the ideal add-on to any service such as haircuts, styling and blowouts, root touch-ups, hair coloring, or a hair refresh this season.

If you’re worried about crossing off your to-do list and achieving great hair, Wella Professionals Shinefinity has a solution. Designed for high-level blondes, the three new Wella Professionals Shinefinity Flash Glaze shades are available in 010/0 (Natural Flash), 010/6 (Lavender Flash), and 010/8 (Opal Flash) and are ideal to use after any lightening service get real results in just 5 minutes.* For best Flash Glaze results, use on freshly bleached hair with a bottle applicator at the shampoo bowl. You’ll instantly notice how perfect it is for quick neutralization or adding tone. *Development time under 20min can reduce longevity.


What If You Don’t Color Your Hair?

No color, no problem. Wella Professionals Shinefinity — one of the most-loved Wella Professional treatments — is available in Clear, meaning that you can instantly add a touch of shine without the need to add color. Use Shinefinity Clear on your natural hair color or on top of any preexisting color for a shine you can feel. Because this has become such a cult-favorite service, Wella Professionals Shinefinity Clear is now available in a new XL (1L) size and can be applied to any hair color to add shine, and aid in smoothness and softness. 


What About Home Care?

To continue the shine, protect your color, and improve the quality of your hair, instantly repair strands with Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue. This luxurious leave-in is the ultimate treat this winter and will repair hair damage in just 90 seconds* for hair that is visibly transformed in just one use for 99% less breakage**, 12x smoother*** results. *When using ULTIMATE REPAIR Miracle Hair Rescue ** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo *** Vs. non-conditioning shampoo.


Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi