697d27a667c1190a4dee 2024

Like most new years, 2024 is all about renewal. Whether you're a trendsetter or simply seeking a refresh, we’re detailing the most coveted hair trends of 2024. From daring color to revolutionary shine, these are the secrets behind the head-turning looks that will shape the new season.

The Top Hair Trends of 2024



In the past, two-toned hair was bold, high contrast, and high maintenance. With new iterations of the trend and innovations in hair color and care to get you there — 2024 will see a wave of low-key two-toned hair hit the headlines. Created by Wella Professionals Brand Ambassador Briana Cisneros, this gorgeous blonde peach hair color paired with a Farrah Fawcett finish is exactly what we’re talking about. It blends a soft haircut and makes it bold with color placement.

To get the look, Cisneros highlighted with Wella Professionals BlondorPlex, lifted her base with Wella Professionals Illumina, and then toned with Wella Professionals Shinefinity. *Wella Professionals BlondorPlex should always be followed with Wella Professionals WellaPlex No. 2 to stabilize bonds and complete the BlondorPlex service. 


Shine Over Everything


Whether it's the twinkle in the air from the holiday decorations or the sudden shift to wellness welcomed in by the new year — 2024 hair is all about shine. To achieve the look, you’ll want to refresh your haircare routine with Wella Professionals Shinefinity + ULTIMATE REPAIR.

Shinefinity is known for creating A Shine You Can Feel. This zero lift, zero damage glaze service adds a touch of shine to your entire look. With the ability to create a cool, warm, neutral or clear sheen, this service is a must-have whether you’re stopping by the salon for a root touch-up, bang trim, or a blow-dry.

To keep the shine going, updating your care routine with Wella Professionals ULTIMATE REPAIR range will enhance the benefits and upgrade your wellness routine. Featuring ULTIMATE REPAIR Shampoo, Conditioner and the fan-favorite Miracle Hair Rescue, this system repairs hair damage in just 90 seconds* for hair that is visibly transformed in just one use for 99% less breakage** and12x smoother*** results. *When using ULTIMATE REPAIR Miracle Hair Rescue ** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo *** Vs. non-conditioning shampoo.


Wella Professionals ULTIMATE REPAIR Shampoo ($25.00)Wella Professionals Ultimate Repair Conditioner ($25.00), and Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).


Buttery Brunettes

While blonde hair trends will always be in style, this season while we ramp up our focus on wellness, brunette hair colors will continue to take center stage. They are a great alternative to add a glow to darker levels or as a healthy way to tone down old highlights.

Going Darker



To get the look, @juniorjcsilva utilized Wella Professionals BlondorPlex was used to break up the highlights while a combination of Wella Professionals Shinefinity was the key to the buttery brunette finish. Then, Wella Professionals ULTIMATE REPAIR was used to repair, strengthen, and deliver healthy hair.


Transition Tones



As an alternative to traditional lighteners, Wella Professionals Koleston Perfect is a low-maintenance way to lift darker level brunettes with ease. Plus with Metal Purifier and ME+ Dye Technology, you can expect true-to-tone color and protection from damage for healthy, vibrant results To create a stunning transition back to her client’s natural hair color, stylist @hallooma_hairstyles utilized Koleston Perfect to add highlights and lowlights, Color Touch to tone, and Shinefinity for the ultimate touch of shine.



Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi