From slicked-back styles to endless texture, men’s cuts and the looks to match have evolved greatly throughout the years. In recent season’s, we’ve seen men exploring new lengths and rocking bespoke coifs that require more and more maintenance. To meet the needs of stylists and their clients, Redken has just launched two new products to add to their line of Redken Brews – giving you endless design options. Keep reading to see the latest products – Extra Clean Gel and Thickening Pomade.
Men it comes to getting styles to stay in place, out are the days of spiky tips and overly styled hair. In are the days of teaching your clients about the tools and products they can use to control their coif! When your clients start asking you questions about home-care you’ll be able to offer them solid advice depending on their cut or the level of control desired.
FOR STYLES THAT REQUIRE LIGHT HOLD
With the lightest hold yet, Redken Brews Extra Clean Gel adds lightweight control without the crunch! Perfect for men with texture that are simply looking for a little definition for their curls or accentuation for their waves – it is the perfect product to pair with longer locks. The great thing about the lightweight formula is that it offers an extra-clean feel to guarantee a smooth hold for your style with no stickiness or flakey residue. To use, squeeze product into palm, rub hands together and work through damp or dry hair.
IF YOUR CLIENT IS LOOKING FOR THICKNESS + CONTROL
For the man with a slick style or wants to add a bit of thickness to their strands – because, what man doesn’t want thicker hair? From side parts and pompadours to textured crew cuts, Redken Brews Thickening Pomade is the answer. A mild-control product with a densifying-finish, this formula works to instantly thicken each strand for the appearance of thicker/fuller hair. To use, simply rub a small amount between hands and work through damp or dry hair.