Ffba0235e8e6eb8f02c4 hair transformation

Ever wondered if blondes really do have more fun? Or have you secretly been wanting to stray over to the dark side? The trends we spot on celebrities often compel us to quickly conform to change, but switching shades requires much more work than you make think. With summer around the corner, there’s no better time to amp up your look with a fresh new shade, whether it be a rich espresso hue, a cool crimson tone, a vibrant blue—or, even (gasp!) your natural color! This season, step out of your comfort zone and embrace a new shade! But, before you commit to a fresh look, check out the top five rules to keep in mind when changing up your color.

Rule #1: Have a game plan

If you have a wedding or event within a couple of weeks of your first appointment, it’s definitely NOT recommended that you attempt to go platinum. Achieving your desired color can take time, so it’s imperative that you plan accordingly—or you’ll run the risk of sporting brassy locks as you watch the bride and groom say their “I dos.” Decide on a color, then discuss your ideal timeline with your colorist prior to your dye job.

Rule #2: Set the tone

Finding a new color is the easy part—finding the right way to achieve that shade is when the real talent comes into play. Luckily, your colorist has been properly trained on determining the best approach to take you from your current hue to your desired shade. One foolproof way they can do that? With the help of Redken Shades EQ, an equalizing color gloss that allows colorists to alter the warm, cool and neutral tones of any shade to achieve your desired hue.


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Rule #3: Have patience

Sometimes, it’s not easy to achieve your dream color within a few hours. Your colorist may recommend that you attempt to create the color in multiple sessions to avoid compromising the integrity of your hair. Do not rush it or pressure your colorist into achieving your color in a single appointment. Trust the professionals—they know best and are committed to doing whatever necessary to ensure that your strands remain healthy and strong.


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Rule #4: Commit to at-home care

Before spending time and money on a new hue, be sure to understand the upkeep, honestly evaluate if you’re going to take the proper steps to protect your color. You'll also need to invest in a home-care routine! What does that mean exactly? You need to toss any shampoos containing sulfates and replace them with a formula specifically designed for your color. For example, when going blonde, you’ll want to incorporate a purple toning shampoo, such as the Redken Color Extend Blondage Shampoo, to remove unwanted brassy tones from your locks. For those with gray or silver strands, you’ll want an anti-yellowing formula, such as Redken Color Extend Graydient, to maintain a luxe, metallic finish.


Redken Color Extend Blondage Shampoo, Redken Color Extend Blondage Conditioner


Redken Color Extend Graydiant Shampoo, Redken Color Extend Graydiant Conditioner

Rule #5: Don’t overthink it

As scary as it may be to take the leap, remember: It’s just hair. At the end of the day, you can always change your color if you’re unhappy with it. Life is way too short not to experiment with your look from time to time. Embrace the unknown and try out the shade you’ve always dreamt about—even if it’s only for a little while. Happy coloring!

Rule #6: Sometimes You Don't Get Exactly What You Want

Mistakes happen and sometimes you don't get exactly what you're looking for. Whether it is from a miscommunication or an error; this is when color corrections come into play. To learn more about what this service is, communication tips between stylists and clients and other helpful tips, be sure to read this!

For more color formulas, tips, and tricks visit https://www.redkensalon.com/, follow along and tag us in your creations on social media @Redken!