F29ca12901a316346501 wella professionals ultimate repair q208 dkr wella red 02 057

The wet hair look isn’t anything new. We’ve seen it on runways and red carpets for years. But this style, once reserved for catwalks, has now become a mainstream look we're spotting everywhere. The appeal stems from its minimalistic nature and high-gloss finish that can easily be achieved with some of our fan-favorite products — namely Wella Professionals ShinefinityULTIMATE REPAIR, and EIMI Pearl Styler Hair Gel.

How To Get Glossy Hair


Step 1: Wella Professionals Shinefinity


The first step in accomplishing the high-gloss wet look comes down to the prep. When hair feels healthy it looks healthy, and this finish is all about capitalizing on that. Start by scheduling regular Wella Professionals Shinefinity treatments to balance and enhance tone while creating up to 250% shinier hair.* Whether you’re perfecting your tone or opting for a clear formula, this treatment is a pro-approved service that guarantees a shine you can feel!


Step 2: Wella Professionals ULTIMATE REPAIR



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In addition to routine Wella Professionals Shinefinity treatments, regular hair care that focuses on repairing and rebuilding the hair will only add to the shine! The new Wella Professionals ULTIMATE REPAIR range is a system that, when used together, leads to visibly transformed strands with 99% less breakage**, 12x smoother hair****, and legendary shine that lasts up to four washes after just one use***. Utilize Wella Professionals ULTIMATE REPAIR Shampoo, Conditioner and Miracle Hair Rescue repairs hair damage in 90 seconds***** to enhance the inner and outer structure of the hair and prep for styling.



Wella Professionals ULTIMATE REPAIR Shampoo ($35.00), Wella Professionals ULTIMATE REPAIR Conditioner ($35.00), Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($95.00)


Step 3: Wella Professionals EIMI Pearl Styler Hair Gel



Take your high-shine finish one step further by finishing with a product that enhances a wet look. From scrunching in curls or wave or combing it back for a sleek finish, Wella Professionals EIMI Pearl Styler Hair Gel can help create the look. Thanks to the formula, this gel adds a pearl shine finish while providing definition and a strong hold. After prepping hair with Wella Professionals ULTIMATE REPAIR, apply EIMI Pearl Styler Hair Gel to damp hair and comb through to the desired finish.

Wella Professionals EIMI Pearl Styler Hair Gel ($22.10).



*versus untreated bleached hair 

**When using ULTIMATE REPAIR Step 3. Instrumental test versus non-conditioning shampoo

***Vs. non-conditioning hair

****When using Ultimate Repair Shampoo, Conditioner, and Miracle Hair Rescue

*****When using ULTIMATE REPAIR Step 3


Get to know Wella Professionals Shinefinity

Wella Professionals Shinefinity is a glossing treatment that improves tone while creating a shine you can feel. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity:

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi