Fa5e44ffb8eaee255be8 brunette

There are a slew of new hair color trends each season, but as we gear up for Fall 2023 we’ll see new takes on natural tones with a focus on accentuating brunette tones. Enhance your shade or add a touch of shine — no matter which brunette hair color trend you have on your radar, Wella Professionals Shinefinity and Koleston Perfect can help you achieve the look.

Fall 2023 Brunette Hair Color Trends

Golden Brunette 


Gold has become a popular tone to add to your look because the shade falls in the neutral territory meaning it looks stunning on both cool and warm skin tones. A golden brunette can easily be achieved with the addition of highlights with Wella Professionals Blondorplex and a Shinefinity glaze. If you’re looking for more depth, consider popping in a few lowlights as well.

Get The Look: Wella Professionals BlondorplexWella Professionals Shinefinity 07/12


Soft-Launch Brunette 


If your client wants to go darker for the fall season, consider using Wella Professionals Shinefinity to give them a quick and easy service that can be added to their blow-dry or haircut appointment. Shinefinity will instantly give results of up to 250% shinier hair and also allow for a soft transition when deciding to go darker. *versus untreated bleached hair.

Get The Look: Wella Professionals Shinefinity


Natural Halo Lights 


We live for a dimensional highlight and our favorite way to achieve that look is by creating areas of depth within any highlight service. The beautiful thing about the Halo Highlight trend is that it allows you to create brightness around the face while also enhancing natural depths to ensure the tones really pop. For best results, utilize Wella Professionals Blondorplex and Koleston Perfect for long-lasting color. With the addition of Metal Purifier and ME+ dye technology, your halo highlights will look natural with for true-to-tone color and additional protection from damage.

Get The Look: Wella Professionals Blondorplex + Koleston Perfect 5/18, 6/91, 7/36, 9/81 + Wellaplex No.2



Glossy Brunette


Luxurious brunette, Expensive Brunette or Glossy Brunette — call it what you like, there’s no doubt about the fact that natural brunette tones with a high shine finish are in this season. Whether you’re enhancing your natural color or toning down summer highlights, Wella Professionals Koleston Perfect is ideal to reset any shade and provide enhanced condition and shine.

Get The Look: Wella Professionals Koleston Perfect 6/77, 6/45 + 4/0

Upkeep Tips: 

From adding highlights and lowlights to enhancing color with a global tone — one thing that every brunette hair color trend has this season is a healthy, shiny finish. While Wella Professionals Shinefinity and Koleston Perfect are the ideal first step to achieving this, home care is essential to enhancing the look. For best results, add Wella Professionals ULTIMATE REPAIR Shampoo & Conditioner to your routine on a daily basis to repair hair for a natural healthy feel. Then always follow with Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue to complete the routine and experience repaired hair damage in just 90 seconds*. With Miracle Hair Rescue the hair is visibly transformed in just one use for 99% less breakage**, 12x smoother***, and a legendary shine that lasts up to four washes. * When using ULTIMATE REPAIR Step 3 ** When using ULTIMATE REPAIR Step 3. Instrumental test versus non-conditioning shampoo. *** Vs. non-conditioning shampoo.



Wella Professionals ULTIMATE REPAIR Shampoo ($25.00)Wella Professionals Ultimate Repair Conditioner ($25.00), and Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi