3213965b04524a183ad0 redken

Everyone has a different reaction to the sight of their hair graying. Some see it as wisdom growing in, others find it intrusive to their style - what we can agree on is that at some point in time most clients will choose to cover their grays. Gray coverage clients make up a solid amount of any hairstylists’ book and should be a major focus of your business. Due to the fact that gray coverage clients visit often, making them feel taken care of and happy with their hair each time they visit is imperative. With the proper products and a few key techniques, achieving seamless gray coverage is eased. As clients return to the salon, there is sure to be an influx in gray touch-up appointments so read on for the best way to achieve results behind the chair. 

Start With Your Product Line-up

Depending on the level of coverage you need to achieve it could be advantageous to choose one color line over another. 

Start with Shades:

Redken Brand Ambassador Tracey Cunningham always suggest starting slow with clients who are just starting their gray coverage transformation. Aside from preparing multiple formulas for more dimension, she suggests starting slow with a Demi-permanent solution like Redken Shades EQ to blend gray hair with a more sheer, blended result. An ammonia-free option, Redken Shades EQ can be used on up to 50% gray hair for gentle processing and endless shine. 

Keep it Liquid:

For certain hair types, continuing the journey with a liquid line can be preferred. For textured clients or thick hair, liquid formulas like Redken Color Gel Laquers offers a more permanent coverage result while imparting shine and condition in a low-ammonia formula. 

Coverage + Vibrancy:

Cover Fusion is a go-to among industry professionals looking to cover and tone their clients in a single step. With Colorbond Technology, this formula locks in and protects color for a flawless finish. A low-ammonia color, it can be used for low-lighting, blending in foils or full head application methods for a natural look and expert coverage. 

Prepare Two Formulas 

As salons open up, your dedicated client’s will most likely have longer than normal regrowth. This may require two formula’s one for the root up to one-inch and a second for the remainder. It is always a good idea to mix two formulas and apply a slightly lighter formula around the hairline to ensure clients have a soft transition. This detail creates a multidimensional look that clients will notice. 

Rethink Scheduling

To improve salon efficiency aim to schedule all root touch-ups on the same day, this way you can easily fit in these appointments all at once. Let clients know you are skipping the blow-dry for everyone’s safety and instead offer them a few tips and product picks while they are processing about air-drying their hair. Embracing natural texture has never been more in, so now is the perfect time to teach them these techniques! 

Air-dry product picks:

Redken No Blow Dry – Bossy, Just Right or Airy – Cream.

   

Finishing product picks:

Redken Invisible Dry Shampoo or Redken Triple Dry 15