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With so many trends in constant rotation, it can be challenging to know which looks to try. So instead of concentrating on the exact shade of the moment, we’re focusing on techniques. By adding a few of these hair color techniques to your repertoire, you’ll be able to modernize your go-to foil application or add a new service in a flash!

The Top Color Techniques As We Head into 2024

Color Blocking

While natural tones and natural-looking applications will always be in style, sometimes adding a vibrant pop of color can help set your style apart. Similar to the way we’ve seen bold splashes of color being used in makeup applications, we’ll see color blocking play a big role in hair color trends this season. To get the look, pre-lighten the hair with Wella Professionals BlondorPlex using a technique of foils or on-scalp applications in a single concentrated area. Then choose your color — vibrant or natural-looking — and apply it to the area, the goal is to create a pop of contrast that instantly creates a statement.


Flash Glazing


Healthy, shiny, radiant-looking hair has never been more in. And with the latest developments in glazing treatments, it’s now easier (and faster) than ever to get the look. Available in three new shades (010/0 (Natural Flash), 010/6 (Lavender Flash), and 010/8 (Opal Flash), Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes. You’ll instantly notice the results created and how perfect this service is for creating neutralization, adding tone, or simply a stunning shine. *


Gray Blending


Deemed the new root retouch, gray blending has taken over as one of the top services in the salon. Clients everywhere are looking for low-maintenance options that still get them the coverage results they’re looking for. The biggest tip when performing a gray blending service is to chat with your client about the amount of coverage they are looking for and how often they want to visit the salon. If they are looking for more coverage Wella Professionals Color Touch is an ammonia-free demi-permanent formula that provides up to 70% gray coverage*. *with CT Plus.


If they are looking for a sheen and a bit of extra shine, Wella Professionals Shinefinity will create A Shine You Can Feel and up to 250% shinier hair* and up to 50% smoother and softer hair!** *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi