New Articles

First, Kylie made the headlines for her adorable canoodling seen at the Golden Globes, then to push the headlines one step further — she dyed her hair pink, ...

Dry, parched stands, a lack of shine — while winter is one of the coziest times of the year it can also be the most harsh on our hair. With indoor heating an...

Just like the endless renditions of copper hair color or different types of fades, when it comes to men’s beard and facial hair trends — there are new (and s...

Anytime you Google, Instagram, or TikTok search for the latest in hair and beauty, hair repair is right up there with the latest color trends — and we’re her...

Although you would think 90s supermodel could never be used in the same sentence as coastal grandmother, the amalgamation of these vibes is what makes up the...

It's your time to shine! The Shades EQ Gloss Boss Awards is a contest featuring your favorite Blonde Shades EQ creations! The winner gets a chance for their ...

Amidst the Oscars Barbie snub, we figured now was a great time to appreciate all things Barbie, including the beauty trends inspired by the film. Here's to y...

Indulge in that extra cup of warm, steamy tea, snuggle up with a blanket and a good book, and enjoy the cold outside as you look on from your snug perch — th...

Wash, rinse, repeat. We tout this tactic for perfect hair, so it only seems natural that it’s the key to flawless skin. We’re getting to the bottom of the ni...