B2c4ac4ab21a9c8a3680 wp procolor kolestonxpress sv 2023

When you commit to the process of covering grays, time often becomes the biggest hurdle. Not only is it challenging to fit color appointments into your stylist's schedule, but it takes a great deal of time in the chair as you process. However, Wella Professionals has unleashed a new product that is becoming a total game-changer when it comes to dyeing your hair. Meet Wella Professionals Koleston Xpress — offering a swift solution for those seeking impeccable gray coverage without sacrificing precious time.

Wella Professionals Koleston Xpress: Up to 100% Gray Coverage in Just 10 Minutes

This groundbreaking permanent hair color range promises up to 100% gray coverage in just 10 minutes. Yes, you read that right – 10 minutes. With Wella Professionals Koleston Xpress, achieving fuller coverage in record time is not only feasible, but a reality.

The secret lies in the Control-X Technology which helps to prevent over-processing. Not just about the speed, Wella Professionals Koleston Xpress boasts versatility too. Available in three color families – neutral, warm, and cool – and offering 13 non-progressive shades, it caters to a diverse range of hair types, hues, and textures while delivering impeccable results.

The Technology Behind the Transformation

At the heart of Wella Professionals Koleston Xpress lies Control-X Technology, a revolutionary innovation that provides consistent and reliable results and helps prevent over-processing. This technological marvel ensures that every strand receives optimal color development, leaving no room for compromises.

Saving Time, Elevating Experiences

Say goodbye to lengthy salon visits and hello to streamlined services with Wella Professionals Koleston Xpress. By slashing processing time to just 10 minutes, this powerhouse product revolutionizes the salon experience, benefiting both stylist and client alike. With quicker turnaround times, stylists can accommodate more clients effortlessly, while clients can enjoy the convenience of swift yet exceptional gray coverage.


Pairing Perfection: The Top Care Products for Healthy Results

Color-treated hair demands extra care making the ULTIMATE REPAIR range the ultimate pair. Consisting of ULTIMATE REPAIR Shampoo, Conditioner, Mask, Miracle Hair Rescue, and Protective Leave-In this exceptional range ensures your locks get the pampering they deserve.


Wella Professionals ULTIMATE REPAIR Shampoo ($25.00)Wella Professionals Ultimate Repair Conditioner ($25.00).


The Hair Heroes: ULTIMATE REPAIR Miracle Hair Rescue, Mask & Protective Leave-In Treatment


Wella Professionals ULTIMATE REPAIR Mask ($35.00), Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00)Wella Professionals ULTIMATE REPAIR Protective Leave-In $35.00.

  • Formulated with Adaptive Technology, the Wella Professionals ULTIMATE REPAIR Mask targets damaged areas for personalized repair, leaving hair stronger, shinier, and more manageable.
  • Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue continues to be a must-have for everyone's routine because of its transformative properties like the ability to repair hair damage in just 90 seconds* for hair that is visibly transformed in just one use for 99% less breakage**, 12x smoother*** results. *When using ULTIMATE REPAIR Miracle Hair Rescue ** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo *** Vs. non-conditioning shampoo.
  • Wella Professionals ULTIMATE REPAIR Protective Leave-In provides 5-in-1 protection against UV rays, heat, mechanical damage, frizz, and breakage, ensuring your hair stays protected and manageable for up to 72 hours.* * When using ULTIMATE REPAIR Miracle Hair Rescue or Mask. Versus non-conditioning shampoo. 


With the entire range at your disposal, witness visible transformation in just 90 seconds, with 99% less breakage and 12x smoother results. *When using ULTIMATE REPAIR Miracle Hair Rescue ** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo *** Vs. non-conditioning shampoo.


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi