New Articles

Pre-summer blonding goes beyond lift and tone. Discover how BlondorPlex 9 Powder Lightener and SmoothFiller help create brighter, smoother, shinier blonde.

Sarah Pidgeon’s transformation into Carolyn Bessette-Kennedy for Love Story required more than 20 hours of bleaching, 400 extensions, and expert color techni...

In your 40s, skincare becomes less about correction and more about quiet, intentional support. With a focus on firmness, deep hydration, and refined texture,...

The haircuts taking over New York right now are all about effortless precision, from soft swing bobs to low-maintenance lobs and modern bixie cuts. This seas...

The U-shaped bang is emerging as the most wearable fringe trend of the season, offering soft face-framing shape without the commitment of a blunt cut. With i...

Soft texture is redefining modern hair, blending air-dried ease with subtle structure for a look that feels undone yet intentional. With flexible styling pro...

Not sure if you have fine, medium or coarse hair? Learn the difference between hair thickness and density, plus how your hair type should influence your cut ...

2026 has already brought on an abundance of new trends and is making the rounds again with The Bixie. A term coined by Wella Ambassador Briana Cisneros is ta...

The 2026 Met Gala brought fashion, art and beauty together with mermaid-length hair, wispy tendrils, blurred lips, nude brows and sculptural red-carpet glam.