New Articles

If you’ve noticed blondes dialing down the brightness or brunettes skipping their usual highlights, you’re not imagining it. A new beauty shift is taking hol...

Glamour, grit, and girl power take the wheel as Wella Professionals speeds into the world of F1 as an official sponsor of the F1 ACADEMYTM, marking its first...

If you’re someone who follows hair trends closely, you’ve likely noticed the resurgence of shine. Not just any shine — but that glossy, healthy, lit-from-wit...

Big, bold, beautiful brows have never been more in. And whether you’re growing yours out or looking for a new way to shape yours, a new subtle trend might be...

Trends come and go with the seasons and this year we’re seeing a spike in searches for the butter yellow nail trend – a delightful infusion of warmth and vib...

As a consequence of dry hair and a humid environment, frizz is a common problem that can sneak up on any style during the warmer months. While certain hair t...

Reverse balayage is a hair color technique similar to classic balayage, but instead of adding lighter tones to the hair with bleach, deeper, richer shades ar...

There’s a lot of buzz around “invisible” or “hidden” layers—and for good reason. These techniques add volume and movement to a haircut without visible layers...

We all know the drill: SPF on the face every morning, plus a quick slather on the neck and décolletage before stepping out, and maybe—if we’re feeling extra ...