Hottest Stories
The Fall Nail Colors That Feel Like a Fresh StartDiscover the best fall nail colors for a fresh seasonal manicure, from deep cherry red and mocha brown to unexpected olive green and cinnamon shades. These a...
The biggest hair trend right now isn't a new cut or color. It's healthier hair. Discover why more people are prioritizing shine, smoothness, and manageabilit...
Meet NEW Wella Professionals Pure Perfection, a permanent no-ammonia cream color developed after 15 years of research. With up to 100% grey coverage, 30 inte...
Hair gloss and hair color aren't the same thing, but both have a place in a healthy color routine. Learn the difference between a gloss and traditional hair ...
June 13 2025 / Bangstyle
A High-Speed Celebration of Self-ExpressionGlamour, grit, and girl power take the wheel as Wella Professionals speeds into the world of F1 as an official sponsor of the F1 ACADEMYTM, marking its first...
June 11 2025 / Redken
Your Next Obsession: Uncensored Shine Ft. Redken Naked Gloss Lightweight Shine OilIf you’re someone who follows hair trends closely, you’ve likely noticed the resurgence of shine. Not just any shine — but that glossy, healthy, lit-from-wit...
June 07 2025 / Bangstyle
Introducing Baby Lam: The Subtle Brow Lamination TrendBig, bold, beautiful brows have never been more in. And whether you’re growing yours out or looking for a new way to shape yours, a new subtle trend might be...
June 05 2025 / Bangstyle
Butter Yellow Nails Are Officially The Nail Color or Summer 2025Trends come and go with the seasons and this year we’re seeing a spike in searches for the butter yellow nail trend – a delightful infusion of warmth and vib...
June 04 2025 / KEVIN.MURPHY
How to Tame Frizzy Hair: Top Products and DIY MethodsAs a consequence of dry hair and a humid environment, frizz is a common problem that can sneak up on any style during the warmer months. While certain hair t...
June 04 2025 / Bangstyle
From Blonde to Bronde: The Rise of Reverse BalayageReverse balayage is a hair color technique similar to classic balayage, but instead of adding lighter tones to the hair with bleach, deeper, richer shades ar...
June 03 2025 / Sam Villa Professional
How to Cut Invisible LayersThere’s a lot of buzz around “invisible” or “hidden” layers—and for good reason. These techniques add volume and movement to a haircut without visible layers...
June 03 2025 / Bangstyle
The Sunscreen Step You’re Probably Skipping—But Shouldn’tWe all know the drill: SPF on the face every morning, plus a quick slather on the neck and décolletage before stepping out, and maybe—if we’re feeling extra ...
June 02 2025 / Wella Professionals
Fueling Creativity: How Innovation Is Powering the Next Generation of Hair ArtistsCelebrating 75 Years of Wella Professionals in the U.S.
For 75 years, Wella Professionals has been more than a product line—it’s been a movement. A legacy o...