New Articles

It’s a new year, which means now is the perfect opportunity to revamp your hair care routine to achieve the luscious, shiny strands you've always dreamed of....

It's your time to shine! In-salon gloss treatments have always been the #1 way to add shine to your hair, but now there’s an innovative at-home option to ext...

The Golden Globes may be an award show dedicated to the best film and television - but let’s face it, it’s also a night to celebrate fashion and beauty. Beca...

Hair color naturally begs to be darker during the colder months. In addition to craving these colors, the new trend toward “quiet luxury” is also influencing...

An inspiration to the beauty industry, Sam Villa has always offered his sincerest advice for hairdressers and individuals on how to learn, grow and succeed w...

Hair color trends are continuing to make bold statements this season with a range of shades you’re sure to fall in love with. From the subtle sophistication ...

Jamie DiGrazia sheds light on the imperative shift towards gender-neutral pricing and consultations. As a Sam Villa Ambassador, Redken Artist, and the vision...

TikTok has continually turned out trend after trend. While the latest nail trend was invented before the heyday of TikTok, users are hotly debating it on the...

All hair types and textures can experience frizz. That’s because frizz is caused by a lack of moisture a.k.a dry hair. While you might notice it more around ...