Articles

As we step into summer, hair color trends are taking a fun turn. The colors set to dominate this season are all about making a statement, embracing individuality, and celebrating all the shades. From classic colors to modern takes, here's a look at the top hair color trends you'll be seeing everywhere in Summer 2024.

Bound to be a huge hit as we head into fall, a new hair color trend is making waves: Cherry Cola or Cherry Coke – whichever you prefer as long as it isn't Pepsi. Just like tomato girl summer, this fall it will be cherries everywhere. This rich, sultry shade blends deep chocolatey browns with reddish-burgundy undertones, creating a multidimensional color that’s perfect for the cooler months. While some describe this color as a vibrant take on brunette hair color trends for 2024, others see it as a more subtle way to incorporate warmth into your tone. With a fresh alternative for brunettes, the Cherry Coke hair color trend is best appreciated under the sun, when the subtle hint of cherry coke peeks through an otherwise deep brown hair trend.

As holiday preparations kick into high gear and wish lists are shaping up, hair care continues to be a top priority for everyone, and it’s a great way to get through the gifting season with ease. Whether you’re planning a cozy winter getaway or gearing up for a holiday season full of events, investing in holiday hair care essentials is a must. Curious where to begin? Look no further tha Wella Professionals ULTIMATE REPAIR. Full of advanced technology and nourishing ingredients, this range repairs and restores hair to ensure long-lasting color and exceptionally spellbonding finished styles. Gift it to yourself or a loved-one, either way we see beautiful hair in your future. 

2025 is here! And hair trends are evolving to embrace bold experimentation, efficient services, and an emphasis on healthy, radiant hair. This year, we’ll see a blend of timeless looks and innovative new styles that focus on ease, versatility, and hair care. Whether your clients are opting for a subtle shift or a dramatic transformation, the following trends are sure to make waves.

In 2026, the hair trend anyone and everyone should get behind is healthy hair. From high-gloss finishes to damage-free styles, hair that looks and feels strong is the ultimate goal. Whether it’s effortless, glossy waves or sleek, frizz-free strands, the secret isn’t just in the styling—it’s in how you care for your hair.

The good news? Achieving healthy, radiant hair doesn’t have to be complicated. With the right products and a few simple steps, you can bring strength, shine, and repair to your hair, no matter your hair type or routine.

At first glance, a regular perfume seems harmless enough to mist into your hair. But traditional perfumes are typically loaded with high percentages of alcohol—great for helping scent cling to skin, but not so great for hair health. Alcohol can dry out strands, leaving them brittle, dull, and more prone to tangling (cue my accidental hair mess).

Hair perfumes, on the other hand, are specially designed for the job. They usually contain little to no alcohol and are packed with conditioning agents like argan oil, jojoba oil, and even UV filters. Not only do they deliver a beautiful, lasting scent, but they also moisturize, add shine, reduce static, and even protect hair from environmental damage. Think of them as a cross between your favorite leave-in conditioner and your go-to fragrance.

Master the art of effortless style with these easy hacks that take your bob from basic to brilliant in minutes.

From the change in light to the cold in the air—everything from your wardrobe choices to your makeup preferences changes during the winter season because suddenly the sunny balayage that felt perfect in July looks a little too bright in January. But when it comes to making a change, the answer isn’t always a dramatic overhaul. Sometimes it’s a quiet shift in tone, shine, and placement that can bring your look together for the season ahead.

Backstage at Erdem’s AW26 show, Eugene Souleiman reveals how natural texture, soft movement and intentional imperfection shaped the runway hair direction and how it will impact a whole new season of style.

We created a guide to breakdown the different types of men’s products, and more simply, what they’ll do for your hair.

Tina Krinhop delves into how to actually get your start in creating your own avant-garde hair masterpieces.

"Getting that amazing gloss you lust after, that’s totally doable. Here are a couple of things you can do (and stop doing) to make your hair have brilliant shine."