Articles

The seasons are shifting and as the sun starts to beat brighter, hair color trends are following suit with a new direction because as we head into summer 2025, the tones are all about warmth. Leading the way are any shades with a hint of Copper—from soft strawberry to bold, warm bronze, copper hair is officially the shade of the season.

Celebrating 75 Years of Wella Professionals in the U.S.
For 75 years, Wella Professionals has been more than a product line—it’s been a movement. A legacy of connection and cutting-edge color, shaped by the artists who trust the brand to bring their creativity to life. As they celebrate a milestone of 75 years in the U.S., they’re not only honoring the history—they’re setting the stage for the future.

With over 140 years of global expertise and 75 years of innovation in the United States, Wella Professionals has built a brand rooted in empowering the salon community. And that community is now stronger than ever.

In the pursuit of summertime elegance, one unexpected luxury has emerged: simplicity itself. As temperatures ascend, discerning beauty enthusiasts are eschewing thermal styling tools in favor of something far more sophisticated—the art of the perfect air-dry.

When it comes to hair trends, 2025 is shaping up to be the year of bold choices and nostalgic reinventions. While we’re only partway through the year, the trends taking shape show no signs of slowing down. Whether you're considering a major chop, a subtle update, or refresh to your accessories, this year’s hair trends have something for every texture, tone, and personality.

One classic cut — The Pageboy Bob — is proving to be summer's most unexpected comeback, creating a buzz for all things bob-related.

As summer fades, your hair needs extra care to combat brassiness, dryness, and damaged ends caused by sun, saltwater, and heat styling. Learn how to transition your haircare routine for fall with effective toning, deep conditioning, and product swaps that protect and repair your strands for healthy, shiny hair all season long.

Celebrities are trading high-maintenance color for the soft, smoky blend of greige lights—a chic fusion of grey and beige that makes natural silver look intentional, not hidden. With stars like Andie MacDowell and Sarah Jessica Parker leading the trend, greige has quickly become the new symbol of effortless glamour. It’s low-maintenance, luminous, and surprisingly wearable—proof that embracing grey can look downright editorial.

In 2026, haircare is finally starting where it should have all along: at the scalp. As the skinification movement reshapes beauty routines, scalp health is emerging as the foundation for stronger, healthier hair—proving that real results come from treating the scalp like skin, not an afterthought.

At the 83rd Golden Globe Awards, Rhea Seehorn delivered a beauty moment that felt equal parts modern and timeless. Styled by celebrity hairstylist Matthew Collins, her look leaned into classic Hollywood glamour—reimagined with softness, movement, and an effortless polish that felt right for now.

Her look was inspired by the sculptural shape and fluid curves of her custom Louis Vuitton gown. Instead of competing with the dress, the hair worked in harmony with it to add balance and a romantic finish. The finished look was a flipped, softly waved style that framed the face while still holding its own on the red carpet.

Frizz is one of those universal hair frustrations—especially if your hair is dry, wavy, and on the thicker side. You can be using “good” products, heat protection, and the right tools, and still end up with hair that feels puffy, undefined, or one humid breeze away from chaos. The good news? Frizz is almost always a hydration issue, and once you treat it that way, everything changes.

Let’s break down why frizz happens, what to tweak in your routine, and the exact product layering that actually smooths hair—whether you’re blow-drying or air-drying.

Skin scents, soft fragrance layering, and hair perfume are defining the biggest summer fragrance trends right now. Here’s why airy musks, sheer florals, and lightweight scent layering feel fresher, cleaner, and more modern for warm weather.

Discover Redken’s Halo Contouring™ trend, a customizable color technique using Shades ALK and Shades EQ to create soft radiance, sculpted depth and dimensional shine.

Tinned sardines are suddenly everywhere on TikTok and Instagram. Here’s what they actually do for your skin and hair, according to their nutrients and beauty benefits.