Alberto is the owner and creative director of Switch, one of the premiere salons in Salt Lake City. Born in New York and raised in Puerto Rico, Alberto has been doing hair since 1982. Alberto believes that, as a stylist, the integrity of hair is most essential. Alberto juxtaposes styling with his personal holistic philosophies, producing true balance with true beauty. One of his true passions is motivating and empowering stylists to master their technical skills, and have fun while doing so. Alberto is excited to be a part of the Kevin.Murphy education team and enjoys sharing his knowledge, passion and love for the brand's philosophy and products.