PATTERN Beauty makes high-performance hair care for curly, coily, and tight-textured hair. Every formula is sulfate-free and paraben-free, built around superior hydration for 3A through 4C curl patterns.
The full range covers cleansing, conditioning, deep treatment, heat styling, and tools — everything a stylist or client needs for textured hair wash day and beyond. Key products used in-salon include the Intensive Conditioner, Leave-In Conditioner, Hair Steamer, Treatment Mask, and the Shower Brush and Detangling Brush.
Founded by Tracee Ellis Ross in 2019. Available at Sephora, Ulta, Target, Amazon, and patternbeauty.com.