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Nearly every millennial remembers the iconic scene in “Clueless” when Cher (Alicia Silverstone) rinses out Tai’s (Brittany Murphy) bright crimson hue in the bathtub, revealing stunning, perfectly toned chocolate locks in mere seconds. Unfortunately, that kind of movie magic just doesn’t exist in the salon, meaning that it may take weeks or months to achieve your desired color. And that’s only part of the equation. Keep reading to learn the top five harsh truths to keep in mind the next time you want to color your hair.

To start off – I will say that I have a greater than average knowledge of hair. Having worked in the beauty industry for 10+ years, I have seen endless takes on fishtails, braided crowns, updos, down styles, babylights, highlights, color melts, ombrés … the list goes on. I also have over 10+ years experience sitting in a salon chair for hours on end intently watching my professional colorist lift my level 3 / 4 hair to an ashy 9 / 10.

Kelly Whitney is a business owner and mom of 3, living in the small town of Milton, Wisconsin. Graduating from Madison Cosmetology College in 2003, she went on to join the Redken family in 2012 while working at a Redken Elite Salon. In 2017 she decided to open her own salon ETS Styles. An active member and ambassador in our local Chamber of Commerce she actively supports fundraising efforts to give back within her community. Looking forward to where the next journey takes her, she aims to live by the “Learn Better, Earn Better, Live Best” motto of Redken.