What Hygge Means For Your Beauty Routine - And What The Next "It-Trend" Will Be
Hygge by traditional definition is a Danish term; it is literally “the obsession with being cozy”. This year however, it took on a new dimension when it was introduced as one of the hottest hair color trends for 2017. We can easily see why this concept has become the latest “it-color”. Warmth and nature were already stealing the spotlight when it came to color and style, and as the temperatures begin to turn up, hair color follows suit.
Metamorphosis - A Story Of Change, Evolution and Acception - Eyliana Gibson
It almost sounds like the plot of a Marvel movie, but it’s all in a day’s work for an editorial team! We spend hours before, during and after a shoot transforming, converting, modifying and reconstructing moments captured into art. Oftentimes it turns out that the journey becomes the most beautiful and interesting thing. Which is why I wanted to do a shoot that captured the essence of metamorphosis, not just the stunning butterfly at the end.
Featured Collection: The Opposite - Sevda Durukan
Gathering inspiration from the world around her, Sevda Durukan names her latest collection “The Opposite”, proving that they really do attract. A collection about color creativity and looking at the every day in a different way, this JOICO European Color