Articles

First came the Danish idea of hygge or “coziness,” and now it’s all about lagom – a Swedish term meaning “just the right amount.” While the comfort of hygge was perfect for winter, summer trends are shaping up to take on “not too much or too little” with lagom. This sentiment translates into beauty by the balance it creates – becoming more about moderation and minimalism than over-the-top opulence. So what does this mean for your beauty routine?

As we embark upon a new season, with hints of Spring and Summer Fashion making their way into our feeds, we have picked up a new trend of Natural Toned Haircolor. We’ve even seen some of our favorite starlets like Bella Hadid, Cara Delevigne, and Priyanka Chopra take on a more neutral tone with their hair and embrace trends like Tigereye, Ecaile and Balayage and a single allover shade.

Sometimes life takes us on unexpected turns that end up putting us on the path we were destined to be on. Whether it’s serendipity or coincidence, Dean Jones found his calling in hairdressing. Although he started in school to become an electrical engineer, his creative side pulled him into the art of hairdressing and he hasn’t looked back since. As one of the best decisions in his life, learn how he got to where he is now and take a peek at some of his latest work.