Articles

Curly, straight, natural color or salon-created — shiny, healthy hair is always the best compliment for whatever style you choose. As we transition into a new season, there’s never been a better time to upgrade your hair care routine to include a treatment to improve the look, feel and finish of the hair. If you’ve been on the hunt for a way to achieve nourished, shiny, conditioned strands, there’s a new treatment you must try — Redken All Soft Moisture Restore Leave-In Treatment.

Hailey Bieber and her colorist, Celebrity stylist, and Redken Brand Ambassador Cassondra Kaeding started the elusive Expensive Brunette trend last fall. This season we’re seeing a resurgence of the tone. An expensive brunette became popular because of its ability to create dimension, highlight natural bases and add just a hint of highlights while improving the hair's health. This trend still tracks, and we’re about to see an abundance of new hues paying homage.

Due to its versatility and ability to look beautiful on a wide range of levels and tones, natural chocolate is slated to take over expensive brunette this season. 

Chocolate color naturally takes over around this time of year, but the shade is now a year-round choice for blondes and brunettes. A neutral tone that was previously created by mixing warm and cool tones, the new Natural Chocolates color family from Redken allows both gray coverage and blonding clients to achieve the top color trend of the season.