
Achieve Blonde Without Breakage
Anytime hair is lifted, you run the risk of altering or damaging the bonds inside the hair structure. By utilizing a lifting agent with a bonder additive already inside, you can easily cut down on damage by helping maintain the integrity of your client’s hair. Read: improved strength, smoothness, and impeccable shine.

Why You Should Care About The pH of Your Hair
In addition to acidic hair color, there’s a new range — Acidic Bonding Concentrate — that can give you the same stellar results in the salon and at home. Read on to learn more about this new line and why you should care about the pH of your hair!

Easy Styles To Refresh Second-Day Strands
While we all love a fresh blowout, washing your hair every day (or even every other day) is just not a sustainable option. Taking back time and energy, refreshing strands with a few choice product picks and styling techniques is the best way to enhance your style, cut down on damage and prolong the life of your color. Read on for a few of our top ways to get you through the season without sacrificing your style.