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Just like the weather, as we head into fall blonde tones are cooling down. We’ll see a rise in platinum alongside much-loved golden blondes. with each trend highlighting ways to enhance your shade, completely transform your look, or add a bright bold block of color. Whether you’re going full blonde or looking to add blonding to your brunette shade, we’ve got 3 new blonde shades that you’ll want to ask for in the salon.

There are a slew of new hair color trends each season, but as we gear up for Fall 2023 we’ll see new takes on natural tones with a focus on accentuating brunette tones. Enhance your shade or add a touch of shine — no matter which brunette hair color trend you have on your radar, Wella Professionals Shinefinity and Koleston Perfect can help you achieve the look.

While “back-to-school” staples are usually reserved for the younger generations, the change in season is the ideal time to update your look whether it’s for work, working out, school, or school pick-ups. No matter your normal routine, Wella Professionals the N°1 Salon Color Brand in the world* has a few key tips that can seriously upgrade your style.*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.