New Year's Resolutions - The Hair Edition
January 1st tends to bring new goals and dreams to the table but what about your hair? Read on for 8 New Year’s Resolutions your H-A-I-R will be extremely thankful for...
Meet Virgin: The Newest Addition to the amika Pro Family
Basic color changes are officially in the past—clients are now visiting their stylists with the “go big, or go home” mentality and requesting looks that push the limits... Find out how Virgin from amika can help you accomplish this...
How-To: Get This Beauty Editorial Look!
amika loves a bold hair look and this one by Ashley Lynn Hall for Marie Claire Indonesia provides maximum impact! For the beauty editorial, Hall took the trend for bantu knots and gelled baby hairs to the next level. Learn how she created this look...