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Celebrity stylist, and Redken Brand Ambassador Cassondra Kaeding started the elusive Expensive Brunette trend last fall. This season we’re seeing a resurgence of the tone. An expensive brunette became popular because of its ability to create dimension, highlight natural bases, and add just a hint of highlights while improving the hair's health. This trend still tracks, and we’re about to see an abundance of new hues paying homage.

Expensive Brunette Color Trends for 2023

Brownie Batter 


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Featuring rich brunette shades with highlights woven around the face frame and scattered throughout the entire look, this color is about accentuating the color without sacrificing the health of the hair. Because the highlights are predominately focused around the face and only a few shades lighter than the base, it cuts down on damage caused by bleach while still providing a pop of color. To achieve the perfect brownie batter finish, the addition of Redken Shades EQ 04NCh and 07NCh — the new Natural Chocolate shades — are ideal!


Melted Chocolate 


@redken Ready to add rich, luscious chocolate into your life? Now its easier than ever with our NEW chocolate shades. #chocolatehair #chocolate #hairinspiration #redkencolor ♬ original sound - Redken

Chocolate hues are the perfect complement for fall and winter weather. A great way to tone down washed-out summer highlights and add depth and dimension just in time for sweater season — the addition of Redken Natural Chocolates can create the perfect melted chocolate finish. Available in Cover Fusion and Shades EQ — pick from gray coverage or easily tone down highlights. Featuring a brown to tan background and blue/mahogany reflects, the result cancels warm undertones to create a cool, rich finish.


Ganache Fever


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Silky, shiny, and full-bodied color, this ganache fever shade pairs Redken Shades EQ 06NCh with a hint of 07CC to add a touch of spice. The result is a powerful, deep shade with never-ending shine. Whether you’re returning to your highlights to a natural hue or are looking for a way to add depth to your brunette base, this combination will pop!


At-Home Upkeep

Pair your Natural Chocolates with Redken Color Extend Brownlights Shampoo and Conditioner to keep your new expensive brunette shades looking their best. The blue-hued formulas will counteract any warmth peeking through and keep these shades deliciously cool.

Redken Color Extend Brownlights Shampoo & Conditioner